RECORD LEVELS OF TRAFFIC AND LEADS FOR THE SAFEGROUP

THE SAFEGROUP

WE HELPED THE SAFEGROUP LAUNCH A NEW WEBSITE FOR THEIR GROWING BRAND. FOLLOWING THIS WE HELPED THEM ACHIEVE A RECORD LEVEL OF TRAFFIC AND LEADS FOR THE BUSINESS.

200%

increase in monthly website trraffic

25%

increase in PPC leads

35%

increase in SEO leads

THE BACKGROUND

The SafeGroup, is a national leader in delivering integrated emergency FM and specialist waste management services. This was a company that was created following the combination of their 3 other businesses, CleanSafe, WasteSafe & PestSafe.

Their services include emergency cleaning including flooding, sewage and fire, waste removal, biohazard cleaning, deep cleaning and the application of anti-slip floor coatings.

SafeGroup needed to increase leads across their wide range of services and improve conversions in specific areas of the United Kingdom.

We implemented our targeted PPC & SEO systems to make this possible and to allow them to hit a huge growth.

THE STRATEGY

The PPC & SEO campaigns were planned for the main services which were prioritised in order of the services that generated them the most revenue.

We used our interal software and leading technology to sync the campaigns to trends such as the weather to help maximise budget in peak times.

Our team used a mix of broad and long-tail keywords, as well as negative keywords, to make sure we were targeting the right audience.

We also created ad groups and campaigns specifically for mobile devices, as we know that this is how a lot of people search for services and we wanted to generate the lead quickly.

As well as this, we made use of retargeting adverts to keep our service at the top of people’s minds. Finally, we monitored the campaign closely, making changes where necessary, in order to get the best results possible.

Thanks to our efforts, SafeGroup saw a significant increase in traffic and enquiries from their main target market.

GOOGLE ADS CAMPAIGN

We created stand out ads which included dynamic content and locations to deliver high CTR’s. These grabbed the users attention and delivered the SafeGroup traffic and leads.

We were also hyper targeted with this campaign so that we could deliver the results The SafeGroup were looking for.

Some of our best ads are below:

CONTENT MARKETING

In today’s digital age, content marketing is essential for any business that wants to compete online and dominate search results.

This is what really grew The SafeGroup, we created a targted search based strategy which is why we were thrilled to work with SafeGroup as we knew there was so much we could do with their content.

Our goal was to help them directly compete and outrank their main competitors in the search results and deliver huge long term results.

To do this, we created a range of high-quality content pieces, including blog posts, infographics, and eBooks. We also implemented an SEO strategy that targeted key keywords and phrases.

The results were impressive – within just a few months, SafeGroup were ranking above their competitors for many key terms. Thanks to our efforts, they were able to increase their web traffic and boost their bottom line. We’re proud to have played a role in their success.

To top it off all the hard work we had implemented onto the website, we then implemented conversion rate optimisation across all of the main website pages. This led to an increase in leads by 20%.

THE RESULTS

With the success we gained from implementing the targeted SEO & PPC system we were able to deliver huge results. Below is an overview of the improvements in traffic within the first few months of working with The Safegroup.

WHAT THE SAFEGROUP HAVE TO SAY…

“We Are Marketable has worked for us for many years now in the capacity of SEO development and PPC campaign set up and management. The reason that our business has retained Ben's expertise is the results he has helped us achieve in terms of positive increase in search ranking and driving increased sales via PPC campaigns.”