B2B Partnership leads
Countries sold to
Increase in conversion rate
MyZone’s original marketing strategy was to focus on group fitness classes at gyms and health clubs. However, when worldwide lockdowns began, we quickly realized that we needed to look at new marketing angles. We found a way to appeal to online fitness coaches, people working out at homes & gyms still open around the world. As a result, our marketing has become more flexible and we’re reaching a wider audience than ever before. Thanks to our new approach, we saw amazing growth even in the midst of these difficult times.
We knew we had to move quickly.
A new market emerged in the fitness world and we understood that we were racing against companies around the world.
We managed to launch new web pages, new ads and new processes within 1 month of working together.
Myzone ran social ads in its three main B2B markets: USA, UK, and Australia. The ads were intended to generate leads from gyms and personal trainers. Myzone’s social ads campaign was successful in attracting leads from all over the world. The company received a lot of interest from potential customers who were looking for a way to improve their fitness business. Myzone’s products are designed to help people get more out of their workout, and the company’s team is passionate about helping people reach their fitness goals.
Lockdowns during 2020 dramatically changed search volume and potential keywords for MyZone. We implemented a SEO campaign to capture additional traffic & capture people who were most likely to convert. Our innovative marketing team brainstormed a list of potential keywords that people might be searching for during the lockdown period. We then used these keywords in our SEO campaign, which resulted in a significant increase in web traffic and conversions. Thanks to our SEO campaign, we were able to capture the attention of people who were looking for ways to stay active during the lockdown period. As a result, we were able to significantly grow our business and continue to provide our customers with the best possible products and services.
As the marketing grows the traffic and sales grew month on month to deliver solid results within the first 6 months. This allowed them to create the revenue to put more into the marketing to get the best results possible for the long term and it allowed us to generate top 3 rankings for the top keywords across Google and Bing.
Below shows a year on year comparison for sales on the site.
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