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NATIONAL GYM FRANCHISE GROW NEW MEMBERS THROUGH ADS

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15k

People reached

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80+

Trials Booked

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£3

Cost per trial membership

THE BACKGROUND

Energie Fitness is a national fitness chain owned by franchise in different cities. We worked with one of the franchises within Lincoln to help them grow new members into the gym with the recent opening on a large competitor within the area. 
With there being multiple ways to become a member we needed to track all leads so that we could see exactly where every lead and sale came from so that we could translate this back over to the owner of the business.

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THE STRATEGY

We looked at 3 ways to create a return for Energie Fitness in the shortest amount of time.  

1 – Create a 3 day trial offer to allow us to track conversions so that Energie Fitness knew who we generated to come into the business.

2 – Create a targeted Google Ads campaign to target people within the area and direct them to Energie Fitness as their future gym.  

3 – Create a targeted Meta social ads campaign using approve franchise images to generate interest in the gym and get people to sign up or take a free trial.

THE RESULTS

Over the first month we generated more than 80 leads for the business. This allowed us to grow new members within the gym for a lower cost, this has helped them grow their membership levels and bring in more paying customers into the business. 
Over the first 3 months working with Energie Fitness we had help them to grow a larger new customer base within the gym.

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