FROM £1,000 TO £20,000 PER MONTH WITHIN 6 MONTHS!

CLASSROOM DIRECT

WE HELPED CLASSROOM DIRECT GROW TO THE NEXT LEVEL!

29X

Return on inverstment

280%

Increase in traffic

300+

New customers

THE BACKGROUND

Classroom Direct is a UK based classroom furniture and equipment supplier. As a new growing E-commerce store focusing in on there main product being the supply of carpets and rugs to schools & councils across the UK. They wanted a web store that’s easy to manage, able to market and dominate search results and deliver long term management of sales for the business as they generate all their sales online. We initially built the website in Shopify with us being a Shopify Partner we initially delivered the store to meet full requirements of the business.

THE STRATEGY

Classroom Direct wanted results and that’s why they got in touch, the plan was to build a full eCommerce website to help them fully manage the sales within the business.

Then they wanted a strong SEO & Ads system which would deliver a long-term growth and short-term sales. We reviewed key products and competitors to see eactly where we could win and grow with the marketing as well as looking into core sales seasons as most of the products are sold within a few core seasons.

Lastly we had to create a bigger strategy to allow us to sell into Schools and Councils as these are some of the main B2B markets that purchased the most products within the market.

3 STEP PROCESS

We then started with a proven 3 step starting process to make sure we delivered the results quickly and effectively:

Step 1 – We researched all of the potential keywords customers were researching and did further research to identify the keywords that Classroom Direct could realistically rank for and target in the early stages.

Step 2 – We optimised the website and Google ads campaign to ensure both rankings, traffic and conversions all increased.

Step 3 – We then further optimised the website based on analytics and website tracking data to ensure conversion rates further increased. This included changing the layout of product pages and category structure of their Shopify store.

OFFER & MARKETING CONSULTANCY

Our proven SEO and Ads systems were implemented and growing. From here we delivered targeted marketing consultancy services to Classroom Direct to allow the entire business to know what to look for and how to review all of the data within Shopify so they could deliver a great customer experience.

To generate more sales we also reviewedd the entire marketplace to give them a conversion stealing offer, which helped to increase the website conversions rate by 500%. Within a competitive marketplace the offer was key and allowed them to steal sales off the competition.

THE RESULTS

As the marketing grows the traffic and sales grew month on month to deliver solid results within the first 6 months. This allowed them to create the revenue to put more into the marketing to get the best results possible for the long term and it allowed us to generate top 3 rankings for the top keywords across Google and Bing.

Below shows a year on year comparison for sales on the site.

WHAT CLASSROOM DIRECT HAVE TO SAY…

"We have worked with the Marketable team for coming up to a year now, over that time we have seen a huge amount of growth within our businesses. The digital strategy Ben put together for us was impressive and we saw results in a matter of weeks, the website looks fantastic and we regularly get comments on how easy it is to use. WAM has supported us in tripling our site users through their SEO, PPC, and Social Media Advertising campaigns. We have also seen promising month-on-month growth in revenue and Guy and the team have provided great analysis, insights and ideas. I would highly recommend We Are Marketable to anyone looking to grow their businesses."