Why should your business invest in a Facebook ads campaign In 2022



In 2022, Facebook will have over 5 billion active users. That’s a lot of potential customers for your business! Facebook Ads are a great way to reach these users and promote your product or service.

With a Facebook Ads campaign, you can target your audience based on demographics such as age, location, and interests. You can target users based on their region and behaviour, such as how often they visit Facebook or what type of content they like.

It ensures that your ads are shown to the right people and you’re not wasting your money on ads that no one will see. They’re also a great way to boost your brand and get more visibility for your business. Increasing brand awareness and driving traffic to your website or store. Statistics show that Facebook Ads are successful in generating leads and sales, perfect for if you are looking to grow.

Do Facebook Ads work?

Of course, they work. Facebook is becoming one of the most promising social media for advertising. We come across social ads more than you realise, often so subtle they convince us to buy something we didn’t even know we needed. 

For many businesses, Facebook ads aren’t effective this is typically due to not targeting correctly. Ensuring that you target the correct demographic is key for your ads to reach as many potential customers as possible.

What are the best Facebook ads objectives?

One of the most common mistakes you can make with any campaign is not setting the correct campaign objective, which puts your marketing in the wrong position to begin.

The goal of your Facebook Ads campaign communicates the objective you have in mind for your ad so that people know what you are trying to achieve. It’s best to target those people in your audience that is more likely to take the action you want them to. For example, choosing the Traffic objective allows Facebook to show your ads only to the people likely to click links. With different campaign objectives available, it’s essential to pick the correct one for your goals. Using the wrong purpose can lead Facebook to show your ads to people that are not your target audience at the wrong time.

Here are some objectives you could use that are appropriate for different situations.

1) Awareness Objectives

These two campaign objectives in the awareness category are brand awareness and reach. They are designed to show your ad to the most significant number of people in your target audience within your budget constraints.

-Brand Awareness: Create awareness and build a positive impression of your brand to increase sales and market share.

-Reach: Show your ad to the most significant number of people in your target audience within your budget constraints.

Awareness objectives place your ads in front of as many people as possible, so impressions will generally be substantial. It means engagements on this kind of ad will also be higher.

If you want to increase web traffic or make sales, make sure to advertise your business where your target audience is most likely to see your ads.

Brand Awareness

When you optimise a brand awareness campaign, Facebook will show your ads to people who remember your company’s name. The Ads Manager also allows you to show what percentage of people are likely to place your ad if they were asked within two days of seeing it.

To obtain the most accurate ad recall data, you need to conduct a brand-lift study. For this reason, these types of campaigns are mainly used by more prominent brands with bigger budgets and the ability to measure results.


This objective is meant for you if your goal is to get as many impressions of your ads as possible without expecting people to take any immediate action after seeing them.

Facebook will also show your ad anytime and anywhere within the target audience reached with the budget constraints.

2) Consideration Objectives

Optimise for a specific action with the six campaign objectives offered by Facebook such as traffic, engagement, video views, lead generation, messages, and app installs. It will show your ads to people within your target audience who are likely to take the desired action, such as link clicks or comments.

These objectives are designed for low-intent actions, so the percentage of people in your target audience who are likely to take one of these actions will be pretty high. If you want to increase their sales and conversions, taking a low-intent activity will result in low-quality leads.


If you want to drive traffic to your website, choose the traffic campaign objective and optimise for link clicks or landing page views. Facebook will show your ads to the people in your target audience who are most likely to click the link based on their previous activity.


If you want to get engagement on Facebook, use the engagement objective. Facebook will show your ads to people who are most likely to engage with them.

You can choose three engagement type options:

  • Post Engagement
  • Page Likes
  • Event Responses

Engagement Facebook ads aim to get people to like your Facebook page, leave a comment or share your Facebook post. These Facebook ads are excellent for building a Facebook community around your business.

3) App Installs

The App Installs campaign objective is an excellent choice for your mobile app ads if you’re looking to increase app downloads. It will show ads installed in this campaign to people who are most likely to install an app. When they click on your ad, they’ll go directly to their app store and download your mobile App.

Two types of App Installs campaigns:

  • Automated App Installs
  • Manual App Installs
Video Views

When you create a campaign with Facebook, you can choose the video views objective. It means that Facebook will prioritise showing your video ads to people in your target audience who are most likely to watch the video for at least 2 seconds or 15 seconds or more (ThruPlay).

Lead Generation

Lead generation Facebook ads aim to get your ad seen by as many Facebook users as possible. Making them great for collecting new prospects’ email addresses and contact details. Lead Facebook ads have a click-through rate of 0.9%.


It’s critical to inform the user that you’ll be starting a dialogue with them and to explain why. The reason for this is that viewers who are new to this ad type may be surprised when they click the ad and it launches their Messenger app, which might be regarded as spammy and put people off. 

3) Conversion Objectives

Conversions, Catalog Sales, and Stores Traffic are three Facebook Conversion objectives. It also encourages people interested in your business to buy or utilise your product or service. These objectives are designed for higher-intent actions like purchases and require some basic configuration before they can use them.

Conversion goals usually result in deeper impressions link clicks costs than consideration goals. It is, nonetheless, necessary to consider all costs as it will show advertising to the percentage of your audience most likely to take action. This may result in a reduction in price per conversion overall. 


Conversions are often the most significant objective to start with if your goal is to reach individuals who will take a specific action on your website, such as adding things to a basket, signing up for your newsletter, or completing a purchase.

To use this goal, you’ll need to do the following:

  • On your website, include the Facebook pixel.
  • You should install AIP Conversions on your website.
  • Make sure your website’s domain is correct.
  • Within the Events Manager, you may set up your events.
Catalogue Sales

Facebook catalogues allow you to show your products to the target audience of Facebook. These are called dynamic product ads, and they let you interact with users by offering them a variety of items- both on an ad or based on information they have shared about themselves.

Suppose someone has visited your website and added something to their shopping basket but left without buying it. In that case, an advertiser will use these catalogue sales ads to see this item across platforms like Facebook or Instagram.

Store Traffic

If you have more than one physical store, the store traffic objective can be very effective. You must first enter your hours of operation and other basic information before this feature becomes available to you. Facebook automatically serves ads for the closest location to people within a specific radius set manually or by store name to reach target audiences locally.

Who will see your Facebook ads?

After choosing your Facebook ad objective, you need to decide who will see your ads. Here are a few of the most popular Facebook ad demographics.

  • Age – Facebook ads allow you to determine who will see your Facebook ads based on their age.
  • Gender –  Facebook ads allow you to decide who will see your Facebook ads based on gender.
  • Location – Facebook ads allow you to determine who will see your Facebook ads based on their location.
  • Language – Facebook ads allow you to decide who will see your Facebook ads based on their language.

Facebook ads based on age and location are the cheapest Facebook ad demographics to advertise in Facebook ads pricing. For Facebook ads based on gender or language, Facebook advertising prices will also be a little higher.

How much do Facebook ads cost?

On average, Facebook advertising costs in the UK is £0.78 per click (CPC). That also means that if you want to get noticed by 1000 people, Facebook ads might cost £780 in the UK. Although this is completely dependent on your business. If your business is looking for Facebook ads prices, be sure to check out our Facebook ads pricing calculator to get a better idea of pricing. 

In which factors of Facebook Ads cost depend?

Facebook Ads cost varies depending on several factors, including:

  • The audience you want to reach
  • The type of ad you want to create
  • The length of your campaign
  • The region you’re targeting
How many Facebook ad impressions does it take for their click-through rates to be high enough?

It’s impossible to know how many Facebook ads impressions it will take before Facebook ads click-through rates are high enough. The only way to know is by testing Facebook ads repeatedly with different Facebook ads targeting demographics. For Facebook ads click-through rates to be high enough, you need to make sure your ads appear often enough. 

How long should Facebook ads be?

Facebook recommends a Facebook ad copy of 25 characters. It’s Facebook that you need to think about when it comes to the ad copy length, not Google. On Facebook, people like their newsfeed to be full of updates from their friends and other pages they like. Ads copy length should be a maximum of the character limit or until your Facebook ad appears often enough to test your click through rates.

Why should I use a Facebook Ads Agency?

If you are wanting to create an ad campaign but are struggling to know where to start it might be worth using an external Facebook ads agency. When it comes a time, there is no substitute for experience and often an agency is the most cost-effective method when compared to in house hire. Armed with experience, knowledge and flexibility they can help you create Facebook campaigns that get results utilising ads planner, demographic targeting and ad pricing. 

Are Facebook ads worth it?

It’s no secret that Facebook is an excellent platform for advertising. Whether you’re promoting a website, a product, or a brand, ads can be a great way to reach a large audience at a low cost. But are Facebook ads worth it? The answer is definitely yes.

Facebook Ads are the best way to reach your target audience, but they can be expensive. With the right approach, you can increase your ROI.

Here are some strategies that you can use to get the most ROI out of Facebook ads:

  • Use conversion tracking and optimise your ad set based on conversions
  • Use a dynamic product feed instead of static images in your ads
  • Set up a retargeting campaign with dynamic ads that show people relevant products
  • Run a split test on your ad creative to determine which images and text will create the best results
Benefits to advertising on Facebook

With more and more businesses using Facebook to promote their products and services, mostly because their advertising platform has proven to be truly effective for customer acquisition. Proven to generate leads and help to grow your businesses Facebook is used by a large portion of the population with a staggering 30 billion ads clicked every year why would you want to miss out?

There are some benefits to advertising on Facebook:

  • Conversion into sales is highly effective with Facebook ads
  • You can target audiences based on their demographics, interests, behaviours and location
  • Facebook ads don’t require much time or effort
  • Facebook ads are easy to create and optimise
Final Thought

Overall, Facebook ads are a very cost-effective way to advertise. When compared to Google Adwords campaigns, Facebook ads are more efficient. Meaning higher conversion and more sales for your business. If you need the traffic to your website and want to get many leads for your business, Facebook is the best way to achieve that marketing goal.

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