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What is PPC and How Can It Benefit The Hospitality Industry

WHAT IS PPC, AND HOW CAN IT BENEFIT THE HOSPITALITY INDUSTRY?

Picture of Ben Spray

Ben Spray

Managing Director of We Are Marketable

Pay-Per-Click (PPC) marketing is the key to attracting new customers and gaining a lead from your competitors. It allows you to reach out to potential customers through search engines like Google and Bing. PPC works on a bidding structure that allows you as an advertiser better control over how much you are willing to spend on your ad space.

Let’s look at some of the many ways that PPC and Google ads can benefit the hospitality industry:

KEEP YOUR DIRECT BOOKING PERCENTAGE HIGH

Studies have shown that most travelers now start their hotel research online. This trend is especially prevalent among millennials, who make up a large percentage of the travel market. If your hospitality business is not actively investing in PPC, you are likely losing out on potential bookings. It is essential to get your ads in front of these potential customers, and PPC can help do that.

FOCUSED MARKETING APPROACH

PPC allows you to target your customers based on their needs and interests specifically. When someone searches for a term related to your business, your ad will appear as one of the top results. This ensures that your target audience sees your ads rather than any competitors.

INCREASED VISIBILITY

A recent study showed that 98% of people who searched for a term related to a local business visited that business within 24 hours. This is because when someone searches for something related to your business, your ad will appear as one of the top results. This increased visibility can lead to more customers and better ROI.

COST-EFFECTIVE

You are only charged when someone clicks on your ad, so you are never paying for any visitors who are not interested in what you have to offer. Your budget is also under your control, so you will know exactly how much money you’re spending and can adjust it as necessary. PPC also allows you to test out various ads and bids to see what works best for your business.

EASY TO MEASURE EFFECTIVENESS

PPC gives you instant feedback on how many people are clicking on your ad, which keywords they are using, and where they are coming from (e.g., social media or search engine). This information is crucial in determining the effectiveness of your marketing efforts and allows you to make necessary adjustments.

FLEXIBILITY

PPC is a great marketing tool for hospitality businesses because it is easy to use and allows for a lot of flexibility. If a new opportunity comes up, you can easily add more budget and let your PPC campaigns run while focusing on the new promotion or event. You can also turn off your ads when they are not needed, such as during the off-season.

Overall, PPC can be very beneficial for the restaurant & hospitality industry. It allows you to reach new customers, increase visibility, and measure the effectiveness of your marketing efforts. If you’re looking for more information on PPC or how we can help grow your digital marketing for your restaurant or hospitality business, please contact us. We would be happy to discuss your specific needs and help you get started with a campaign that will generate results.

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