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What is GoHighLevel And How Does It Work? A Comprehensive Guide

Picture of Ben Spray

Ben Spray

Managing Director of We Are Marketable


In the fast-paced world of digital marketing and business management, efficiency and organisation are paramount. Agencies and entrepreneurs are constantly seeking tools to streamline their processes, automate tasks, and enhance their overall productivity. Enter Go HighLevel, a comprehensive platform designed to revolutionise the way businesses manage their sales, marketing, and customer relationships. In this in-depth article, we’ll explore the intricacies of Go HighLevel, its features, and how it can transform your business operations. We’ll also discuss the benefits of partnering with We Are Marketable, a leading agency specialising in Go HighLevel implementation and optimisation.

What is Go HighLevel?

Go HighLevel, often referred to as “HighLevel,” is an all-in-one business automation platform that combines customer relationship management (CRM), marketing automation, and sales funnel creation. Launched in 2018 by entrepreneur Shaun Clark, Go HighLevel aims to simplify and centralise the tools needed to run a successful business. By offering a single, unified platform, Go HighLevel eliminates the need for multiple, disparate systems, saving businesses time, money, and resources.

How Does Go HighLevel Work?

Go HighLevel operates on a subscription-based model, offering various pricing tiers to cater to the needs of different businesses. Once subscribed, users gain access to a plethora of features and tools designed to optimise their sales, marketing, and customer management processes.

1. Customer Relationship Management (CRM)

At the core of Go HighLevel is its robust CRM system. It allows businesses to centralise their customer data, interactions, and communications in one place. With Go HighLevel’s CRM, users can easily manage leads, track customer journeys, and automate follow-up tasks. The platform also offers customisable pipelines, enabling businesses to tailor their sales processes to their specific needs.

2. Marketing Automation

Go HighLevel’s marketing automation tools are designed to streamline and optimise marketing efforts. With features like email marketing, SMS marketing, and social media integration, businesses can create and execute multi-channel campaigns from a single platform. Go HighLevel’s automation capabilities allow users to set up triggers and actions based on customer behaviour, ensuring timely and personalised communication.

3. Funnel Builder

One of Go HighLevel’s standout features is its intuitive funnel builder. Users can create professional-looking landing pages, opt-in forms, and sales funnels without needing any coding skills. The platform offers a wide range of customisable templates and a drag-and-drop interface, making it easy to design and launch funnels quickly. Go HighLevel’s funnel analytics provide valuable insights into visitor behaviour, conversion rates, and overall funnel performance.

4. Appointment Scheduling

Go HighLevel streamlines the appointment booking process with its integrated scheduling tool. Businesses can create custom booking pages, set availability, and allow customers to schedule appointments directly from their website. The platform also sends automated reminders and follow-up messages, reducing no-shows and improving customer engagement.

5. Reporting and Analytics

To make data-driven decisions, businesses need access to comprehensive reporting and analytics. Go HighLevel offers detailed insights into various aspects of business performance, including sales, marketing, and customer engagement. Users can track key metrics, generate custom reports, and visualise data through intuitive dashboards.

Partnering with We Are Marketable for Go HighLevel Success

While Go HighLevel is a powerful tool, maximising its potential requires expertise and experience. This is where We Are Marketable, a premier agency specialising in Go HighLevel implementation, comes in. By partnering with We Are Marketable, businesses can leverage the full capabilities of Go HighLevel and achieve their goals more effectively.

1. Expert Guidance and Support

We Are Marketable’s team of Go HighLevel experts provides comprehensive guidance and support throughout the implementation process. From initial setup to ongoing optimisation, We Are Marketable ensures that businesses are utilising Go HighLevel to its fullest potential. The agency’s deep understanding of the platform allows them to tailor solutions to each client’s unique needs and objectives.

2. Customised Strategy Development

Every business is different, and a one-size-fits-all approach rarely yields optimal results. We Are Marketable works closely with clients to develop customised strategies that align with their goals and target audience. By combining their expertise in Go HighLevel with a deep understanding of each client’s industry and market, We Are Marketable crafts strategies that drive tangible results.

3. Advanced Funnel Creation

We Are Marketable’s team of funnel experts can help businesses create high-converting sales funnels that maximise customer acquisition and revenue. By leveraging Go HighLevel’s funnel builder and their own creative expertise, We Are Marketable designs funnels that engage, educate, and convert prospects into loyal customers.

4. Automation Optimisation

Automation is a key benefit of Go HighLevel, but setting up effective automation workflows requires knowledge and experience. We Are Marketable helps businesses optimise their automation strategies, ensuring that the right messages are delivered to the right people at the right time. By streamlining and personalising communication, businesses can improve customer engagement and drive better results.

5. Ongoing Support and Optimisation

Partnering with We Are Marketable is not a one-time engagement. The agency provides ongoing support and optimisation to ensure that businesses continue to thrive with Go HighLevel. As market conditions evolve and new features are released, We Are Marketable helps clients adapt and stay ahead of the curve.


Go HighLevel is a game-changer for businesses looking to simplify and automate their sales, marketing, and customer management processes. By combining powerful features like CRM, marketing automation, funnel building, and appointment scheduling into a single platform, Go HighLevel empowers businesses to work more efficiently and effectively.

However, to truly harness the power of Go HighLevel, partnering with an experienced agency like We Are Marketable is essential. With their expertise, guidance, and support, businesses can unlock the full potential of Go HighLevel and achieve their goals faster.

If you’re ready to take your business to the next level with Go HighLevel, consider partnering with We Are Marketable. Their team of experts is dedicated to helping businesses succeed in the digital age. Contact We Are Marketable today to learn more about how they can help you maximize your Go HighLevel investment and achieve your business objectives.


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