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If you want to get the most out of your ad it is important that you understand the different Facebook ad types and targeting options. You can choose from the following:
- Image ads
- Video ads
- Poll ads
- Carousel ads
- Slideshow ads
- Collection ads
- Instant experience ads
- Lead ads
- Dynamic ads
- Messenger ads
- Stories ads
- Augmented reality ads
IMAGE ADS
Arguably the most simple form of social ads, image ads are a great way to get started with Facebook apid advertising. You can create one in a matter of minutes by boosting existing pos with an image from your Facebook page or by pulling together a simple graphic. Image ads are simple yet effective and tend to dominate your social feed.
VIDEO ADS
Video ads are great for demonstrating the effectiveness of a service or product. They can run in the news feed, stories or they can appear as in-stream ads in longer Facebook videos. Your video doesn’t need to be filmed using video footage using gifs or moving images are just as effective.
POLL ADS
This mobile-friendly option is great for getting to know your audience. Incorporating an interactive component by adding a two-option poll to an image or video ad can boost post participation.
CAROUSEL ADS
A carousel ad can use up to ten images or videos all in a single post. This format allows you to highlight the benefits of a single product or show a selection of products in a mini catalogue. Each image or video can have its own link really making the most out of your ad space.
SLIDESHOW ADS
Similar to carousel ads, slideshow ads offer an easy way to demonstrate more than one image. Creating a short video ad from a collection of still photos, text or video clips. Slideshow ads are effective in that not only are they eye-catching they also do not require you to physically swipe to see the next image as they autoplay. Slideshow ads also use five times less data, so great even for people with slow internet connection.
COLLECTION ADS
These Facebook ads are suitable for mobile devices, allowing you to show five images or videos that customers can click to buy a product or service. Collection ads pair with instant experiences (more on these below) and allow people to buy your products without leaving Facebook. Perfect for eCommerce businesses making online shopping easy for when people are on the go.
INSTANT EXPERIENCE ADS
Previously called canvas, instant experience ads are a full-screen ad format. Loading 15 times faster than a mobile website they can link to an instant experience with a video at the top and a carousel below.
LEAD ADS
Again only available for mobile devices lead ads are specifically designed to make it easy for people to give you their contact information without a lot of typing. They are a great way of collecting newsletter subscriptions, signing someone up for a trial of your product or allowing people to ask for more information from you.
DYNAMIC ADS
Dynamic ads work by targeting those who are more likely to be interested in your product. For example, if someone has visited a product page or added to cart without checking out. Dynamic ads work to advertise those specific products in the feed. These can be very effective as they remind people to check out.
MESSENGER ADS
Around 1.3 billion people use Facebook messenger every month. Messenger ads work by sliding into your conversations. When creating your ad you can choose a click to message feature with opens a messenger conversation with your Facebook page. This opens up the conversation for any help they may need.
STORIES ADS
You have probably come across a few story ads when scrolling through your friend’s posts. As mobile is held horizontally story ads take advantage of this large space filling the screen, often with swipe up options linking directly to the website or product page. These are a great way to subtly slip in ads while someone is casually scrolling.
AUGMENTED REALITY ADS
Augmented reality ads use features like filters and animation to allow people to interact with your brand. For example, the filter could help users see what a shade of lipstick would look like on their lips, or how a pair of glasses might fit their face. Augmented reality ads can also be used to extend your reach. The ads allow users to take selfies with the filter and share them on their own channels.
Each ad format has different specs, uses, and best practices. The best way to make sure your ad formats are delivering the results you want is to work with a social media marketing company like We Are Marketable. I hope you found this resource useful, and if you want to take your company to the next level with social, get your free social media analysis today, and contact us with any questions!
