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Unlocking the Power of Keywords for Local Service-Based Businesses

Ben Spray

Ben Spray

Managing Director of We Are Marketable

In today’s digital age, keywords play a vital role in driving website traffic and generating leads for local service-based businesses. By strategically optimising your online presence with the right keywords, you can skyrocket your business’s visibility and attract highly targeted customers. Sadly, with incomplete information at hand, it’s challenging to provide an accurate keyword analysis. However, we will explore the importance of keywords and how they can help your business thrive.

The Significance of Keywords:

Keywords act as the bridge between potential customers and your website. When individuals search for services or products related to your offerings, the right keywords can ensure your business appears prominently in search engine results. By harnessing the power of well-researched keywords, you can increase your online visibility and capture the attention of your target audience.

Conducting Keyword Research:

To begin harnessing the power of keywords, you must first identify the right ones for your business. This requires comprehensive keyword research based on information such as your services, target audience, location, and industry. Let’s take an example of a local plumbing service business in Manchester.

  1. Start with Specific Search Queries:

Think about the potential search queries people might use to find your services. Is it “emergency plumbers in Manchester”? Or perhaps “24-hour plumbing service”? By brainstorming and researching commonly used search terms in your area, you can create a list of specific keywords to target.

  1. Optimise for Local Searches:

Since you are serving a local audience, it is crucial to focus on location-specific keywords. Incorporate terms like “local plumbers near me” or “best plumbing services in Manchester” to improve your business’s visibility to customers in your area. This way, you can attract customers who are actively seeking help nearby.

  1. Harness the Power of Long-Tail Keywords:

Don’t overlook the potential of long-tail keywords. These are more specific phrases that target customers who are ready to take action. For instance, “fix leaking tap in Manchester” or “boiler repair services near Manchester city center” can attract highly targeted traffic that is more likely to convert into leads.

Optimising Your Online Assets:

Once you have identified the right keywords, it’s time to optimise your website and other online assets to ensure maximum visibility. Here’s how:

  1. Incorporate Keywords Strategically:

Place your chosen keywords in key areas such as page titles, meta descriptions, header tags, content, and image alt text. This will enhance your website’s relevance to search engines and increase the likelihood of appearing in top search results.

  1. Create High-Quality Content:

Quality content is pivotal to engaging your audience and establishing your expertise. Ensure your website provides value by answering common queries and addressing pain points. By doing so, you not only attract visitors but also improve your search rankings and generate valuable leads.


While the given information may lack context, conducting thorough keyword research based on relevant details can give your local service-based business a competitive edge. By optimising your online presence with specific keywords, you can increase visibility, attract targeted customers, and generate valuable leads. Remember to incorporate the chosen keywords strategically and provide high-quality content to ensure your potential customers find you easily. Unlock the power of keywords, and watch your business thrive in the online world!


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