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Martial arts is a great sport that promotes discipline, character development and fitness. In the modern world, it’s one of the most popular forms of exercise and self-defence. In this blog, we are going to discuss our top five tips for martial arts marketing.
1. USE SOCIAL MEDIA WISELY
Social media is a great way to connect with potential students and promote your art. Make sure your social media profiles are complete and up-to-date and use effective hashtags to reach a wider audience. Post interesting and engaging content, and respond to comments and messages promptly.
You can also use social media to run contests and giveaways or offer discounts on classes. Just be sure to comply with all applicable laws and regulations.
2. CREATE A STRONG BRAND IDENTITY
Your brand is what sets you apart from the competition. Make sure your branding is cohesive and consistent across all platforms, from your website to social media profiles. Use eye-catching graphics and memorable slogans to grab potential customers’ attention.
Attracting new students requires that your branding be successful and memorable. So make sure you put some effort into it!
3. RUN PROMOTIONS REGULARLY
Offering special deals and discounts is a great way to get more students in the door, especially if it’s an introductory offer or part of your new student package. Promotions also help you build a loyal customer base who’ll come back for future courses.
Offer a Referral Program: Every time a current student refers a new one, give them a reward. Referrals and word-of-mouth marketing are great ways to grow your school. You can also offer discounts to returning students.
4. KEEP THE CLASSES INTERESTING
Make sure you’re offering students a variety of martial art classes to choose from, catering for all skill levels and all age groups. Try different class types such as cardio kickboxing or BJJ (Brazilian Jiu-Jitsu). Keep your courses fresh and exciting with new tips and techniques regularly.
This will help keep your students coming back for more, and it’ll also attract new ones. At the end of the day, your students pay for their results and an experience that meets their expectations.
Keep things organised and professional at all times, since no one likes to be kept waiting or feel unimportant. Give each student the attention they deserve and aim to impress with your martial arts expertise
5. GET INVOLVED IN THE LOCAL COMMUNITY
It’s important to be an active member of your community and build relationships with other local business owners. Hold social events at your school to get people talking, and take advantage of networking opportunities when they arise. Involving yourself in the community may help you attract new students and build a good reputation for your institution.
FINAL THOUGHTS
Martial arts is a great way to get in shape, learn self-defence and discipline. If you’re looking to start or grow a martial arts school, following the above tips will help you reach more potential students and grow your business. Remember to stay patient, consistent and creative with your marketing strategies, and you’ll be seeing results in no time!
Whatever you want to discuss, we’re always here to help and tell you how we can improve your visibility online. We love to hear about your business goals and how we can develop marketing strategies to help you achieve them. Either give us a call on 0115 882 9950 or send us a message via our website.
