PPC, or pay-per-click advertising, is a powerful tool for businesses looking to drive online traffic and increase conversions.
Working with a PPC agency in Nottingham can provide numerous benefits for businesses looking to maximise their ROI and achieve their marketing goals.
In this article, we’ll discuss the advantages of working with a local PPC agency and introduce our agency, We Are Marketable, and our expertise in PPC.
Let’s get started!
Overview of PPC
PPC or Pay Per Click is an online advertising model and a part of digital marketing in which businesses pay a fee every time one of their ads is clicked. It is a way of buying visits to your site rather than attempting to “earn” those visits organically.
Advertisers bid on keywords they believe their target market is searching for, and their ads are then displayed in the search engine results. It is one of the fastest ways to drive traffic to a website.
Why is PPC Important For Businesses?
PPC, or pay-per-click advertising, is a powerful tool for businesses looking to drive online traffic and increase conversions. PPC allows businesses to target specific audiences, which can lead to higher conversion rates.
It is highly measurable, which allows businesses to track their ROI and make data-driven decisions. PPC is a cost-effective way to drive traffic to a website, as businesses only pay when their ad is clicked.
PPC also allows businesses to appear at the top of search engine results, which can increase brand visibility and credibility. PPC also allows for flexibility in budgeting, as businesses can adjust their spending based on their budget and goals.
Overall, PPC is an effective way for businesses to reach their target audience and achieve their marketing goals.
The Benefits Of Working With a Local Agency
There are numerous benefits to working with a local PPC agency in Nottingham. Here are just a few:
Tailored Strategies for Local Market
Local agencies have a deep understanding of the local market and can tailor their PPC strategies to the specific needs of businesses in the area. Their campaigns are more likely to resonate with the target audience and drive conversions.
Better Communication and Personalised Service
Working with a local agency allows for face-to-face meetings and better communication, which leads to a better understanding of the business’s goals and a more effective PPC campaign. Local agencies are also more accessible and responsive to their client’s needs.
Established Relationships with Local Media Outlets
Local agencies often have established relationships with local media outlets, which can lead to more cost-effective media buying. This can help businesses save money and get more value from their PPC advertising campaigns.
Knowledge of language and culture
A local agency will understand the local population’s language, culture, and customs, which can be important in creating effective ad copy and campaigns that resonate with the target audience.
Faster Decision Making
Working with a local agency can lead to faster decision-making, as there is no need for long-distance communication or time-zone differences. This can help businesses respond quickly to changes in the market and capitalise on new opportunities.
Steps to Consider When Choosing a PPC Agency
Choosing the right agency is important in achieving success with your PPC campaigns. Here are a few tips to consider when choosing the best agency for your business:
- Step #1: Research different PPC agencies. Look for agencies that specialise in PPC and have experience in your industry. Read reviews and case studies to get a sense of their track record and approach to PPC.
- Step #2: Assess their qualifications and certifications. Look for agencies certified by platforms such as Google Ads, Bing, and Facebook. This indicates they have the necessary skills and knowledge to manage PPC campaigns effectively.
- Step #3: Evaluate their approach and strategies. Look for agencies that have a clear and data-driven approach to PPC. They should be able to provide you with a detailed plan for your campaign, including goals, metrics, and a timeline.
- Step #4: Review their reporting and analytics capabilities. Choose an agency that provides detailed, transparent, and regular reporting on the performance of your campaigns. This will help you track your ROI and make data-driven decisions.
- Step #5: Consider the agency size. Decide whether you want to work with a small boutique or a larger agency. Smaller agencies can offer more personalised service and attention, while larger agencies may have more resources and experience.
- Step #6: Ask questions. Ensure you’re comfortable with the agency and its approach to PPC before signing a contract. Ask questions about their process, experience, and customer service.
Following these steps, you can choose the best local PPC agency in Nottingham for your business needs. Working with the right agency can help you maximise your budget and achieve your marketing objectives.
Who is We Are Marketable?
We Are Marketable is a PPC agency based in Nottingham. We specialise in helping businesses achieve their marketing goals through effective PPC campaigns.
Our team of experts has extensive experience in all aspects of PPC, including keyword research, ad copywriting, and landing page optimisation.
Our PPC Expertise
At We Are Marketable, our PPC team of experts deeply understands the PPC landscape and stays up-to-date on the latest industry trends to leverage your paid search.
Here are just a few of the PPC management services our team of PPC specialists provides to our clients:
- Keyword Research – We’ll help you find the most relevant keywords for your business and optimise them for maximum performance.
- Ad Copywriting – Our team has experience crafting compelling ad copy that draws attention and drives clicks.
- Search Engine Optimisation – We’ll optimise your landing pages and website for maximum visibility.
- Conversion Tracking – We offer comprehensive tracking solutions that help you measure the success of your campaigns.
- Budget Management – Our team will provide budget recommendations and help you stay on track with your spending.