Half Price Setup when you sign up for a Digital Marketing Package before the end of February

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Build Success Online: Drive Traffic, Leads, and Growth with Our Construction-Focused Digital Marketing

What to expect:

Rachel Wam Testimonial - Construction - Digital Marketing - We Are Marketable

“WAM have provided fantastic service from day one. They’ve helped build Google Ads, and Facebook Ads, as well as going the extra mile to explain reports and data to us along the way. Very friendly and helpful. Highly recommend.”

Rachel, Marketing Manager

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Is Your Construction Business Struggling to Attract High-Quality Traffic & Leads?

When it comes to securing new contracts and projects for your construction company, the power of digital marketing, especially search engine marketing, is unparalleled.

You’re likely familiar with this. Perhaps you’ve even dabbled in SEO or PPC, only to be met with lacklustre results, contrary to what was promised.

Ben Spray
Ben SprayFounder We Are Marketable
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As the founder of We Are Marketable, I've witnessed the transformative power of targeted digital marketing in the construction sector. Our commitment is not just to deliver results, but to foster trust and understanding in an industry we know well.
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Our Process Focuses On 4 Core Tactics

At We Are Marketable, we focus on what really matters – driving relevant traffic to enhance your brand awareness and generate you more leads. With over 15 years experience in digital marketing working with multiple well known brands, our specialisms in digital marketing strategies resonate with the construction industry and deliver results.

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Pay-Per-Click Ads

PPC ads are the fastest way to get new clients. We get ads live within 14 days and get your phone ringing.

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Local & National SEO

Attacking organic Google results in search and the "Maps Pack" organically for profitable PPC keywords helps deliver you more.

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Lead Generation

Traffic is only part of the solution we deliver high value traffic and know how to convert these into leads too.

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Social Ads

Your idea customer is not just in Google, they are also hanging out on social and we can get your message in front of these people.

Here’s How We’ll Get You results

We transform the digital presence of construction companies with our five-stage digital marketing framework. Our methodology is crafted to meet the specific needs of the construction industry, The execution of our plans is meticulous, ensuring every detail is fine-tuned for maximum impact. 

With We Are Marketable, embark on a journey to elevate your construction business in the digital world.

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Understanding Your Business

We begin by conducting a thorough analysis of your construction business, understanding your market position, unique selling propositions, and target audience. Our team delves into your competitive landscape to tailor a digital marketing strategy that resonates with your brand and goals.

Tailored Strategies

Leveraging the insights from our analysis, we use our framework to craft bespoke digital marketing strategy. This may includes a mix of SEO, PPC, and social media advertising, all designed to effectively reach and engage your ideal construction clientele. Our strategies are not one-size-fits-all but are uniquely adapted to the nuances of the construction sector.

Execution with Precision

With a strategy in place, our team meticulously implements each agreed component, like optimising your website for relevant construction keywords to launching targeted PPC campaigns and targeted social ads We ensure every action is aligned with the goal of driving quality traffic and generating valuable leads.

Continuous Monitoring

Our commitment doesn’t end with implementation. We continuously monitor the performance of all campaigns, using real-time data to make informed adjustments. This approach ensures that your digital marketing efforts remain effective and responsive to market trends and customer behaviour in the construction industry.

Reporting & Communication

Regular reports are provided to keep you informed of the progress and results. We believe in transparent communication, ensuring you understand the impact of our digital marketing efforts on your construction business. Our reports are easy to understand, focusing on key performance indicators and actionable insights.

Get in touch

Stop your business being f**king average....

Steve Broughton Wam Testimonial - Construction - Digital Marketing - We Are Marketable

“We Are Marketable has worked for us for many years now in the capacity of SEO and PPC campaign set up and management. The reason that our business has retained their expertise is the results he has helped us achieve in terms of positive increase in conversions, traffic and rankings year on year”

Steve Broughton, Founder The Safe Group


Our Clients Get More traffic and leads

Are you ready to elevate your construction business like our clients have? Get in touch today – let’s discuss how we can drive more traffic and leads to your site. No contracts, just a partnership geared towards your growth. 

Our marketing frameworks deliver results across the construction industry

Our lead generation strategy has been proven to work for all types of construction focused businesses, no matter where you’re located or what type of business you are. We have proven digital marketing results time and time again to help construction based businesses get more targeted traffic and more leads.



Here’s Why You Should Work With Us

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15+ Years Experience

We have been generating leads for many business and use this experience to grow you!

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No Contract

Why should we tie you into long terms contracts, when you know you can deliver you don’t have to.

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Faster Results

Our knowledge and understanding of the construction industry gets you better results faster, using our digital marketing frameworks.


Most Digital Marketing Agencies Miss the Mark.

They're fixated on 'traffic' or 'brand awareness', while we're dedicated to cultivating your business growth.

Many agencies fall short when it comes to serving construction companies. Their strategies are outdated, and they lack a deep understanding of the intricacies of your industry.

I’ve been partnering with construction businesses for over a decade, and I understand what truly matters to you.

It’s not just about rankings, traffic, or flashy analytics. It’s about tangible results – more projects, more contracts, more growth.

Our entire process is designed with this objective at the forefront, making us exceptionally effective in our field.

From our operational methods to our digital marketing frameworks, we’re not here to charge you for superficial tasks. Our mission is to empower your construction business to scale new heights.

With We Are Marketable, it’s not just marketing; it’s building the foundation for your continued success.

Ben Spray, We Are Marketable
Ben Spray Image 1 - Construction - Digital Marketing - We Are Marketable
We Are Marketable Team Strategy - Construction - Digital Marketing - We Are Marketable


WAM is a full-service digital marketing agency, specialising in working with construction businesses. We offer a wide range of digital marketing services to deliver you the right leads and sales into your business. 

We are committed to helping our clients grow their businesses online, and we have a wealth of experience and expertise to help you succeed. Below are some of the main digital marketing services we provide to construction businesses.

If you’re looking to drive more targeted traffic and increase organic search engine rankings for your construction business, look no further than We Are Marketable. We understand how to develop effective SEO campaigns that are tailored to the specific needs of the construction industry, either local or national SEO campaigns. Our team has the skills and experience to create content that targets the right audience. With our focused approach to SEO, we can help you get found online more easily and quickly.

Google Ads can be an effective way to reach potential customers, drive awareness and increase visits to your construction business. We have a wealth of experience within the industry delivering targeted PPC campaigns for all types of construction businesses.

With our knowledge on the ability to customise your ad campaigns and target specific audiences, Google Ads allows you to focus on the people who are most likely to become customers. And with features like remarketing, you can re-engage customers who have already visited your website. At We Are Marketable, we understand how to use Google Ads for maximum effect in the construction industry

Do you need to drive more leads for your construction business?  We have the expertise and experience to create targeted lead generation campaigns that are specifically tailored to the construction industry. Our team knows how to use data-driven insights, creative copywriting, and smart targeting strategies to reach your desired audience and turn them into customers. With our focused approach to lead generation, we can help you get the results you need.

Do you have a social media presence for your construction business? If so, We Are Marketable can help you create a targeted lead generating ad campaign that will get the right message to the right people. Our team has extensive experience creating custom campaigns that use compelling visuals, interesting copy, and strategic targeting to generate leads and convert them into paying customers. We also understand how to measure success and continually optimise your ad campaigns for maximum return on investment. Contact us today to learn more about our targeted social media lead generation services for the construction industry.

If you are looking to maximise the success of your construction business, a targeted sales funnel is the perfect solution. Our digital marketing agency can help you create customised sales funnels that are specifically tailored to fit the needs of your business and your desired customer base. Our team has extensive experience building sales funnels from the ground up, with the goal of generating leads, converting them into paying customers, and measuring success along the way.



Digital marketing is vital for construction companies in today’s digital era. It allows you to reach a broader and more targeted audience than traditional marketing methods. With strategies like SEO and PPC, you can position your construction business where potential clients are looking – online. Digital marketing also enables more measurable results, allowing you to see exactly where your marketing pounds are going. We Are Marketable specialises in leveraging these digital channels to enhance brand visibility, attract quality leads, and ultimately, drive business growth.

SEO, or Search Engine Optimisation, is a game-changer for construction businesses. It involves optimising your website and online content to rank higher in search engine results. This visibility is crucial, as most clients start their search for construction services online. A well-optimised site leads to increased traffic, which translates to more enquiries and potentially more contracts. At We Are Marketable, we focus on construction-specific keywords, local SEO strategies, and optimising your online presence to ensure your business stands out in this competitive market.

PPC, or Pay-Per-Click, is an advertising model where you pay only when someone clicks on your ad. It’s an effective way for construction firms to gain immediate visibility on search engines and attract targeted traffic. With PPC, you can target specific geographic areas, times of day, and even user demographics, ensuring your ads reach the right audience. We Are Marketable excels in creating PPC campaigns that not only increase visibility but also focus on conversion, ensuring a higher ROI for your construction business.

Digital marketing for the construction industry requires a nuanced approach, considering the unique challenges and goals of this sector. Construction businesses often deal with longer sales cycles, a need for localised marketing, and the importance of showcasing expertise and trustworthiness. At We Are Marketable, we understand these specifics and tailor our digital marketing strategies accordingly. This could include a stronger emphasis on local SEO, content that highlights your expertise and portfolio, and targeted PPC campaigns that address the specific needs of construction clients.

Effective lead generation for construction companies involves a mix of SEO, PPC, and content marketing. SEO helps in attracting organic traffic through high search engine rankings. PPC accelerates this process by placing your ads in front of potential clients immediately. Additionally, content marketing plays a significant role in establishing your construction business as an authority in the industry, building trust with potential clients. We Are Marketable combines these strategies to create a comprehensive digital marketing plan that not only attracts leads but ensures they are of high quality and relevant to your construction business.

Absolutely. Digital marketing is particularly effective for targeting local markets, which is crucial for many construction companies. Local SEO strategies, such as optimising for ‘near me’ searches and local keywords, can significantly increase your visibility to a local audience. Additionally, localised PPC campaigns and geotargeting on social media can draw attention to your construction services in specific geographic areas. At We Are Marketable, we focus on these local digital marketing strategies to ensure that your construction business connects with the community and potential local clients effectively.

Success in digital marketing for construction businesses can be measured through several key metrics. These include website traffic, search engine rankings, lead generation rates, conversion rates, and ROI of your marketing campaigns. It’s also important to track engagement on social media and the quality of leads generated. At We Are Marketable, we use advanced analytics tools to monitor these metrics, providing you with clear, actionable insights into the effectiveness of your digital marketing strategies and their impact on your construction business.

SEO is a long-term strategy, and results typically take time to materialise. For construction companies, it can take anywhere from three to six months to start seeing significant improvements in search engine rankings and traffic. The timeline can vary based on the competitiveness of the market and the current state of your website’s SEO. At We Are Marketable, we focus on implementing sustainable SEO practices that build a strong foundation for continued growth, ensuring that your construction business gains steady visibility and traction over time.

The budget for PPC campaigns varies depending on several factors, including the competitiveness of the construction industry in your area, the size of your target market, and your specific business goals. As a general guideline, it’s advisable to start with a modest budget that allows for testing and optimisation. At We Are Marketable, we work with you to determine an appropriate budget that aligns with your financial capabilities and marketing objectives, ensuring that your PPC campaigns are both effective and cost-efficient.

Each construction service has its unique audience and marketing needs. At We Are Marketable, we tailor digital marketing strategies based on the specific type of construction service you offer. This includes identifying the right keywords, crafting targeted content, and choosing the appropriate channels for promotion. For example, residential construction services may benefit more from local SEO and social media marketing, while commercial construction services might require a more robust content marketing and PPC strategy. We customise these strategies to ensure they resonate with your target market and effectively communicate the value of your specific construction services.

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Content plays a crucial role in SEO for construction companies. Quality content helps to establish your authority and expertise in the construction industry. It provides value to your audience, encouraging engagement and sharing, which in turn boosts your SEO. Content such as blog posts, project overviews, and client testimonials can be optimised with relevant keywords, further enhancing your search engine rankings. We Are Marketable focuses on creating content that resonates with your target audience and aligns with SEO best practices, driving both traffic and engagement.

Improving online visibility for a construction company involves several key strategies. SEO is essential for enhancing your ranking in search results. Local SEO strategies are particularly important for targeting local clients. PPC campaigns can provide immediate visibility and targeted reach. Additionally, a strong social media presence and engaging content marketing can increase your online footprint. At We Are Marketable, we employ a comprehensive digital marketing approach, ensuring that each aspect works together to boost your overall online visibility.

The best practices for lead generation in construction digital marketing include a combination of SEO, PPC, and effective content marketing. A strong SEO strategy ensures your website ranks high in search results for relevant queries. PPC campaigns can target specific demographics and locations, bringing immediate visibility. Content marketing, through blogs, case studies, and videos, establishes your expertise and trustworthiness. At We Are Marketable, we integrate these practices to create a holistic approach that not only generates leads but also attracts high-quality prospects.

Social media marketing can be highly beneficial for construction businesses. It provides a platform to showcase your projects, share testimonials, and build brand awareness. Platforms like LinkedIn, Instagram, and Facebook allow you to engage with both potential clients and industry peers. Social media also supports your SEO efforts by driving traffic to your website. At We Are Marketable, we understand the nuances of social media in the construction industry and create tailored strategies that enhance your online presence and foster community engagement.

PPC strategies in the construction industry should be reviewed and adjusted regularly to ensure optimal performance. The frequency of these adjustments can depend on various factors, including market trends, campaign results, and changes in your business objectives. It’s advisable to conduct a thorough analysis of your PPC campaigns at least once a month, although some aspects may need more frequent attention. At We Are Marketable, we continuously monitor and tweak your PPC campaigns, ensuring they remain effective and aligned with your current business needs.

Construction companies often face unique digital marketing challenges, including creating a strong online presence in a traditionally offline industry, targeting the right audience in a competitive market, and effectively showcasing their portfolio and expertise online. Additionally, adapting to the evolving digital landscape and measuring the ROI of digital marketing efforts can be complex. At We Are Marketable, we address these challenges with tailored strategies, leveraging our deep understanding of the construction industry to overcome these hurdles and achieve impactful results.

Ensuring ROI from digital marketing in the construction industry involves a strategic approach. This includes setting clear objectives, selecting the right channels (SEO, PPC, social media), creating targeted content, and continuously monitoring and adjusting campaigns based on performance data. At We Are Marketable, we focus on measurable outcomes, using advanced analytics to track progress and refine strategies, ensuring that every pound spent contributes to tangible business growth and a solid return on investment.

The latest trends in digital marketing for the construction sector include the increasing use of video content to showcase projects, the integration of AI and machine learning for personalised marketing, the growing importance of local SEO, and the adoption of augmented reality (AR) to provide interactive experiences. Additionally, leveraging social media platforms for community building and brand awareness is gaining traction. At We Are Marketable, we stay ahead of these trends, incorporating them into our strategies to keep your construction business at the forefront of digital innovation.

Measuring the impact of digital marketing on construction sales involves tracking a variety of metrics, including lead generation, conversion rates, website traffic, and engagement on social media. It’s also important to track specific KPIs like cost per lead, customer acquisition cost, and overall ROI. At We Are Marketable, we use sophisticated tracking and analytics tools to provide clear insights into how digital marketing efforts are directly contributing to sales and revenue growth in your construction business.

What sets We Are Marketable apart is our specialised focus and deep understanding of the construction industry. Our team combines expertise in digital marketing with a keen awareness of the construction sector’s nuances. We offer tailored strategies encompassing SEO, PPC, and social media, all designed to address the unique challenges of construction businesses. Our commitment to transparency, measurable results, and continuous innovation ensures that we not only meet but exceed the digital marketing needs of our construction clients.