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Record lead numbers for Zing Kickboxing

One of our clients joined a leading martial arts franchise. We implemented a lead generation strategy to generate new students. 

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100+

New Members

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1000+

Leads

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£5

Average cost per lead

THE BACKGROUND

A kickboxing academy contacted us looking for a cost effective way to generate leads from potential new students. The club runs both adults & kids classes in London. 

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THE STRATEGY

  1. Generating Leads for New Students:

    • Market Research: Conducted extensive market analysis to understand the preferences and motivations of potential kickboxing students.
    • Digital Campaigns: Launched digital marketing campaigns across various platforms, including social media and search engines, tailored to appeal to individuals showing interest in martial arts and fitness.
    • Content Marketing: Utilized content marketing strategies, including blogs and videos, to showcase the benefits of kickboxing and the unique offerings of Zing Kickboxing.
  2. Automating Processes for New Leads:

    • CRM Integration: Implemented a Customer Relationship Management (CRM) system to automatically capture and track leads.
    • Automated Responses: Developed automated email and messaging responses to ensure immediate engagement with new inquiries.
    • Lead Nurturing Workflow: Established a lead nurturing workflow to guide potential students through the decision-making process.
  3. Creating Ads Targeting Main Audience:

    • Demographic Targeting: Identified the core demographic segments and tailored ads to resonate with these groups.
    • Creative Development: Crafted compelling ad creatives highlighting the energetic and community-driven aspects of Zing Kickboxing.
    • Multi-Channel Approach: Executed ad campaigns across multiple channels, including Google Ads, Facebook, Instagram, and local online forums.
  4. Re-engaging Old Students and Engaging New Leads:

    • Personalised Email Campaigns: Designed personalised email campaigns for old students, offering them special comeback deals and updates on new classes.
    • Remarketing Ads: Implemented remarketing strategies on social media platforms to re-attract previous visitors to the website.
    • Engagement Offers: Introduced referral programs and loyalty re

THE RESULTS

Our strategic approach led to a significant increase in lead generation, streamlined lead management processes, and enhanced engagement with both new and old students. The targeted advertising campaigns resonated with the core audience, resulting in increased class sign-ups and a revitalised community of kickboxing enthusiasts.

WHAT SETS US APART

ARE YOU READY TO SEE DIGITAL GROWTH AND GENERATE MORE LEADS....

Here’s Why You Should Work With Us

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15+ Years Experience

We have been doing digital for over 15 years and helped generate leads for many businesses and use this experience to grow your business!

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Why should we tie you into long terms contracts, we know we can deliver you results and if we don’t you shouldnt be tied in.

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Out promise is that if we do not increase your rankings and results within 30 days then we’ll give you your money back!

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