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Mastering Social Media Advertising: 6 Game-Changing Ad Types for Unbeatable Results

Picture of Ben Spray

Ben Spray

Managing Director of We Are Marketable

Are you ready to take your social media advertising game to the next level? Look no further! We’ve analysed a popular article on Convince & Convert and discovered key insights to help you leverage the most effective ad types on social media. With the skyscraper technique, we’re going to outdo the original by filling gaps and sharing unique perspectives. Let’s dive in and explore the six ad types that drive solid results for your business.

1. Carousel Ads: A Visual Storytelling Powerhouse

Carousel ads allow you to showcase multiple images or videos in a single ad, creating an engaging and interactive experience for your audience. Use them to tell a story, highlight your products, or even showcase customer testimonials. Facebook, Instagram, and LinkedIn all offer carousel ads, making it easy to implement this ad type across multiple platforms.

2. Collection Ads: The Ultimate Shopping Experience

Collection ads combine a primary video or image with several smaller thumbnails underneath, creating a seamless browsing experience for users. They’re perfect for eCommerce businesses and can be used to display a variety of products, driving more engagement and sales. Both Facebook and Instagram support collection ads, so start experimenting with this ad type to boost your eCommerce results.

3. Lead Generation Ads: Say Goodbye to Lengthy Forms

Lead generation ads make it simple for users to provide their contact information without leaving the social media platform. These ads pre-populate user data, making it easier for them to submit their details. Use lead generation ads to grow your email list, offer exclusive content, or register users for events. You’ll find this ad type on platforms like Facebook, Instagram, and LinkedIn.

4. Messenger Ads: Personalised Conversations at Scale

Harness the power of personalised messaging with Messenger ads. These ads appear in the chat interface of Facebook Messenger or Instagram Direct, allowing users to engage in one-on-one conversations with your brand. Use them to answer questions, provide customer support, or even facilitate sales transactions. This ad type is ideal for businesses looking to create a more personalised user experience.

5. Instant Experience Ads: Immersive and Engaging

Instant Experience ads, formerly known as Canvas ads, are full-screen, mobile-optimised experiences that load quickly, keeping users engaged with your content. Use them to showcase videos, photos, or even a combination of both to create an interactive and immersive experience. You can find Instant Experience ads on Facebook and Instagram.

6. Video Ads: Captivating Content That Drives Results

Video ads are an incredibly powerful tool in the world of social media advertising. They allow you to tell a story, evoke emotions, and create memorable experiences for your audience. Video ads can be found across most social media platforms, including Facebook, Instagram, LinkedIn, Twitter, and YouTube. To maximise your video ad’s potential, ensure that it’s visually appealing, delivers a clear message, and has a strong call-to-action.

7. Story Ads: Ephemeral Content with Lasting Impact

Stories have become a popular format on social media platforms like Facebook, Instagram, and Snapchat, and now you can capitalise on this trend with Story Ads. These full-screen, vertical ads are displayed within users’ Stories and last for 24 hours, making them perfect for limited-time offers, flash sales, or promoting events. Get creative with engaging visuals, text overlays, and interactive stickers to make your Story Ads stand out and leave a lasting impression.

8. Dynamic Ads: Hyper-Personalised Advertising

Dynamic ads utilise user data to create highly personalised advertisements tailored to individual preferences and behaviour. These ads automatically update based on users’ browsing history, making them highly relevant and increasing the likelihood of conversion. Platforms like Facebook and Instagram offer dynamic ads, which are perfect for eCommerce businesses looking to retarget potential customers and boost sales.

9. Sponsored Content: Thought Leadership and Brand Awareness

Sponsored content is a powerful way to boost your brand’s visibility and credibility on platforms like LinkedIn, Twitter, and Facebook. This type of native advertising involves creating valuable content – like articles, videos, or infographics – that blends seamlessly with the platform’s organic content. By positioning your brand as a thought leader and sharing useful insights, you can generate interest and drive traffic to your website or landing pages.

10. Augmented Reality (AR) Ads: Immersive and Interactive Experiences

AR ads take user engagement to the next level by offering interactive experiences that overlay digital elements onto the real world. Brands like Snapchat, Facebook, and Instagram have embraced this technology, allowing advertisers to create fun and engaging filters, lenses, or animations that users can interact with. AR ads can help increase brand awareness and encourage user-generated content, as users are likely to share their experiences with friends.


By incorporating these ten game-changing ad types into your social media advertising strategy, you’ll be well-equipped to achieve unbeatable results for your business. Remember to create helpful, reliable, and people-first content that genuinely resonates with your audience. With this arsenal of advertising tools at your disposal, you’re ready to take the social media advertising world by storm!


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