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Marketing Ideas For Gyms You Don’t Want To Miss Out


Picture of Ben Spray

Ben Spray

Managing Director of We Are Marketable

There is a lot of marketing for gyms tactics that you can use to promote your gym and drive more traffic, but it’s hard to know which ones will work best for your needs and budget. Fitness marketers have so many fun and engaging campaigns they can run, especially with the digitally connected world we live in now. 

When it comes to fitness marketing for gyms, there are a lot of options for you! You could target your audience where they spend most of their time on digital devices like phones or Facebook; send out promotions straight away through email etc., using all forms of media channels together as one big platform. 

As a gym owner, you know that marketing for gyms is key to your success. But with so many different options available, it can be tough to know which ones to choose. That’s why we’ve put together a list of five marketing ideas that you don’t want to miss out on! So read on for tips that will help you reach more members and grow your business. 


  1. Start Online Training: 

Offering an online class can be a great way of getting people “in the door” to try your classes. Providing them with a free session that is recorded and available on-demand means you don’t have any excuse for not enrolling in this innovative new service. Online courses are becoming increasingly popular because they allow those who do not live near universities or want their children exposed primarily to academics at home yet still receive a quality education. 

Many gyms offer online workouts for a fee, but you can also market these as fitness club promotions. Rather than posting full-length workouts on your site without charge (which most people do), create exclusive content just for current members; this will motivate them to come back and stay tuned in! 

  1. Create an Attractive Design Website: 

Having a website is essential for any fitness business looking to increase its online presence and enhance credibility. The goal of having one, according to the owners, is not only so customers can get more information about what you offer but also because it’s where all these companies’ services are posted- from class schedules or rates with concrete prices down right into how many members each trainer trained.

If you don’t have a website, consider hiring one of our professionals to make it happen for your business. You will love the services and design of your website with all the management of the website include SEO and other requirements for ranking. 

  1. Use Social Media To Advertise: 

A fundamental way of marketing gyms is through social media. You can post the latest news about trends in fitness, upcoming classes, at your club and offers discounts on services from time to time as well! It’s a practical method and helps boost engagements with existing customers already familiar with what you have shown them. 

Instagram and Facebook are large platforms with people who have diverse interests. With the right marketing strategies for gym Instagram pages, you can reach out to a vast audience of potential members seeing your promotions in their feed or on stories—lots more than any other type of social media post. 

  1. Make Sure to Use the Right Hashtags For Digital Marketing: 

Hashtags are a way to make finding the content you like convenient. They allow users to organize posts on social media and other platforms by topic, so people can see what they want without having too many options open at once or scrolling through pages of results looking fruitlessly for something interesting. 

The best time to use hashtags is when posting advertising ideas that will be seen in the Fitness marketing for gyms category (which includes any kind of fitness-related post). Knowing which tags would work well depends mainly upon where this particular piece falls within our ever-expanding hashtag universe, but there’s no need for stress. We are here to guide you. Contact us, and our professionals will help you get more customers and adequately use the hashtags because they all are professional and experienced in this field. 

  1. Create a Referral Program 

You can’t just put a fitness center in your town and wait for people to come. You have no idea what they do or how it compares until someone has tried it out first hand, which is why referrals are so important! Referrals create opportunities where there was none before–you might find that this new location offers more than the one next door or even across state lines because of its amenities list. 

The best thing about these programs? They work wonders at bringing new clients into gyms as well – who wouldn’t want help with their workout routine from someone close by? It’s safe, too: most customers don’t mind checking things off lists when given an option between “Doing This” vs. Just seeing Another Ad.


If you are still confused about digital marketing for gyms, then we are here to guide you. Our team will work closely with you every step of the way to understand precisely what makes your business unique and special – then we’ll use our expertise in SEO, PPC, social media ads, and referral marketing to create a specifically tailored plan for you and your goals. We’ll even show you how everything works along the way, so there are no surprises when it comes time for results!


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