How to setup ‘Google My Business’ – Google Maps Listings
Google my business is an essential tool for any business that operates either online or offline. Potential local customers that type in search results around your business category will see you pop up in Google if you optimise your Google My Business listing correctly. It is also a great way for new potential customers to check out your business before they visit or place an order online.
The first step is to verify that your listing doesn’t already exist. There is potential your business is listed on Google My Business without you having listed it yourself. Type in your business name and location into Google and if there isn’t a big block on the right-hand side then it doesn’t exist, if there is there should be a little link that says claim listing.
Go to google.com/business. This is where you can set up a Google My Business (GMB) page. You do need a Google account to do this if you don’t already have one you will be prompted to create one. The first thing you’ll be asked for is the business name, click next then add your street address, if you don’t operate out of a physical location put the address your business is registered at (this needs to be consistent across the internet).
The next step is very important as it involves choosing a business category. There is a large list of categories find the one that is as close to your business as possible. After clicking next you’ll then be asked to type in your phone number. After the phone number you want to add your website address click next then you will be prompted to finish.
Once you have finished you will be asked to verify your listing, this will normally be down by postcard by post. Fill in your contact name and click post and they will send it out to you. You will receive the Google postcard in the post, which will have simple instructions inside such as verification code. Once you type in the code you’re verified
Now the basic step-up is done it is important you do a few extra steps to stand out from your competitors. Log in the GMB and you will see the dashboard (GMB Homescreen). The first thing to check is your NAP (Name, Address, Phone Number) it is crucial this is correct across the web. Google will penalise your map listing if it is not consistent with the other citations across the web. Next, you want to add your hours to the business, click the days you are open and add in the opening and closing times.
Adding photos and videos to your listing can be a really powerful tool to stand out. Add different photos of your storefront or add images that show off the services you offer. Branding elements are important here, so make sure you add a company logo.
The next step is the messaging tab this allows people to message you directly from your listing which can be an extremely powerful lead generation tool. If you enter your mobile number it’ll send texts directly to your phone allowing you to get back to potential customers right away.
Finally, you go up to posts which allows you to add little side notes, new stories and events about your business onto your profile. This can be very helpful if you are currently running an offer.
After completing all these your Google My Business profile should be completed. Your business should now start appearing in the “map pack” and will give you a greater chance of generating new leads.
Whatever you want to discuss, we’re always here to help and tell you how we can improve your visibility online. We love to hear about your business goals and how we can develop marketing strategies to help you achieve them. Either give us a call on 0115 882 9950 or send us a message via our website.