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How to Choose and Optimise Keywords for Your Website

Picture of Ben Spray

Ben Spray

Managing Director of We Are Marketable

In the vast world of the internet, keywords play a crucial role in attracting the right audience to your website. By strategically selecting and optimising keywords, you can boost your online visibility and drive targeted traffic to your site. But how exactly do you choose the right keywords? And how do you optimise them for maximum impact? Don’t worry, we’ve got you covered! Here are some easy steps to follow:

1. Identify the main topic:

Think about the main topic or subject matter of your website or content. This will be the foundation for your keyword selection. Consider what your website offers and what search terms people might use to find it.

2. Research related keywords:

Use keyword research tools such as Google Keyword Planner, SEMrush, or Moz Keyword Explorer to discover keywords related to your main topic. Look for keywords that have a good search volume but moderate competition. These are the keywords that will help you rank higher in search engine results.

3. Analyse competitors:

Take a peek at what your competitors are doing. Explore their websites and content to identify the keywords they are targeting. This can give you valuable insights and help you discover additional keywords or variations that you may have missed.

4. Long-tail keywords:

Don’t forget about long-tail keywords! These are more specific keywords that consist of three or more words. While they may have lower search volume, they tend to attract highly targeted traffic and have higher conversion rates. Include relevant long-tail keywords in your content.

5. Localise keywords:

If your website or content is focused on a specific location, incorporate location-specific keywords to attract local traffic. This can help you stand out in local search results and drive more potential customers to your doorstep.

6. Prioritise keywords:

With a list of potential keywords in hand, it’s time to evaluate and prioritise. Consider the relevance, search volume, and competition of each keyword. Focus on the keywords that are highly relevant to your topic and strike a good balance between search volume and competition.

7. Optimise your content:

Once you’ve selected your keywords, it’s time to optimise your content. Incorporate the keywords naturally into your page title, headings, meta description, URL, and throughout the body of your content. However, be cautious not to overstuff with keywords, as it can harm your SEO.

8. Track performance:

To gauge the effectiveness of your keywords, monitor their performance using tools like Google Analytics. Keep an eye on organic search traffic and rankings for your targeted keywords. Adjust and update your keywords as necessary to stay ahead of the game.

Remember, keyword selection and optimisation is an ongoing process. Continuously monitor, analyse, and update your keywords to stay relevant and competitive in the ever-changing world of search engine rankings.

In conclusion, selecting and optimising keywords can significantly impact your website’s visibility and success. By following these simple steps, you can effectively choose the best keywords for your website and attract the right audience to your digital domain. So, go ahead and unleash the power of keywords to elevate your online presence!


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