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How can you use GoHighLevel as a funnel and automation builder

Picture of Ben Spray

Ben Spray

Managing Director of We Are Marketable

Amongst GoHighLevel’s extensive capabilities empowering modern UK SMBs to drive more leads, close more sales and retain customers longer, the intuitive funnel builder and automation functionalities accelerating growth continue shining as fan favourites for both solopreneurs to large teams alike.

Let’s explore how harnessing GoHighLevel (GHL) as your centralised funnel and automation command centre takes revenue scaling to new heights while future-proofing marketing infrastructure for ambitious UK businesses:

Building High-Converting Sales Funnels Minus Tech Hassles

GoHighLevel’s user-friendly funnel canvas makes creating optimised lead generation architectures effortless for UK teams without relying on developers or external specialists. Simply access pre-made funnel templates ideal for diverse business scenarios from service inquiries to product sales, before customising messaging, lead magnets and layouts for your niche.

Easily incorporate elements like educational content sequences drip-feeding value before presenting offers, enticing free giveaways or quizzes helping qualify warmest inbound leads for sales teams. Drag-and-drop editing empowers rapid experimentation with crafting funnels outperforming current efforts.

What’s more, handy tools like AI copywriting assistance generate engaging long form content, dynamic text replacement personalise messaging at scale and built-in analytics uncover customer drop offs for continuous optimisation. This keeps funnel performance soaring as teams scale targeted lead flows without engineering resources or mammoth content demands slowing progress.

Automating Multi-Channel Lead Nurturing for Scalable Growth

Driving higher inbound lead volumes is one side of the growth equation. Nurturing diverse prospects personalised to their journeys is equally crucial for UK businesses seeking sustainable success, compounding revenues. This is where activating GoHighLevel’s stellar automation capabilities pays exponential dividends!

Once tailored lead flows convert site traffic into pipeline additions, GHL’s workflow builder maps out targeted sequences guiding prospects across channels from emails, SMS and direct mail towards eventual sales conversion based on their signals. Think automated educational content based on interests, lead score survey invites or seasonal promotions through their preferred mediums.

Timed sequences activate at set intervals or when important triggers occur like email opens, link clicks or form fills. Personalise follow-ups by pulling custom field data like company names or prospect locations using merge tags too. Such tailored nurturing keeps UK prospects warm as sales teams work down priority lists.

Best of all, built-in automation ensures round the clock follow-through at scale independent of growing team sizes. Marketing and sales capacity expands vastly sans overtime when machines handle campaign administration!

Orchestrating 360 Marketing Campaigns from One Dashboard

Another automation superpower exclusive to GoHighLevel is unifying previously disjointed lead engagement channels from calls and emails to web push alerts, direct mailers or SMS updates under one streamlined orchestration dashboard. Drag different sequenced messages across channels on the campaign timeline based on ideal customer journey mapping.

This consolidates the array of external apps or records UK SMB marketing teams previously depended on. Tracking engagement data also becomes more accurate with unified CRM profiles instead of disconnected datasets and spreadsheets—invaluable during lead qualification.

Moreover, craft sequenced journeys once then replicate across customer segments using templates for vastly faster campaign roll outs boosting productivity. Change the CRM data or external app a sequence pulls from dynamically to keep campaigns targeted and fresh too!

Future-Proofing UK Business Infrastructure and Workflows

Transitioning to GoHighLevel secures long term infrastructure scalability for fast-growth UK firms compared to makeshift legacy tech stacks ill-equipped to manage surging traffic, complex workflows and intricate integrations as organisations evolve.

Rather than merely providing disjointed tools doing specific tasks in silos, GHL delivers end-to-end ecosystem supporting the entire lead generation to retention cycle in one seamlessly integrated command centre. All while removing reliance on costly developers perpetually called in for new capability upgrades or maintenance with self-sufficient configuration.

This means UK leadership no longer wastes energy piecing together patchwork infrastructures across various apps and tools trying to sync campaign data or metrics on Excel dashboards. Instead, configure powerful automation with GHL’s guided UI to execute growth strategy minus disruptive rework every year as processes mature over 600%+ business growth!

Activating Enterprise-Grade Power as a Lean UK SMB

Traditionally only expansive marketing teams had access to such extensive funnel optimisation, multi-channel automation and unified data capabilities within their martech stacks. No longer the case in the GHL era with out-the-box ease of use, affordability and intuitive functionality democratising enterprise-class infrastructure for fast-moving UK SMBs on a budget!

Onboard in weeks not months with GHL’s guided customer journeys and library of best practice templates anyone can replicate for proven conversions. No large teams, niche technical skills or eye-watering software bills holding back ambition either, thanks to purpose-built automation anyone can master.

In Summary

To sustain scalable UK business growth in today’s ultra competitive landscape, creating an elite martech stack merging both funnel and multi-channel automation into one unified command centre is non-negotiable. GoHighLevel delivers on this making powerhouse infrastructure accessible for fast-moving SMBs.

Get set up with GHL’s secure cloud software to amplify and simplify end-to-end demand generation, sales conversion plus customer retention workflows in weeks without dev resources or obsolete legacy marketing liabilities! Growth unchained from labour capacity awaits.


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