Skip to content
Fitness marketing and lead generation can be tough for fitness professionals to figure out. There are several ways fitness experts use to develop leads, but not all of them are effective. In this post, we’ll go through the top five fitness marketing and lead generation strategies for gyms:
- SOCIAL MEDIA
- SEARCH ENGINE OPTIMISATION (SEO)
- EMAIL MARKETING
- PAID ADVERTISING
- REFERRAL PROGRAM
1. SOCIAL MEDIA
Social media is one of the most popular fitness marketing and lead generation strategies. It’s a great way to connect with potential customers, and it allows you to reach a large number of people quickly and easily. When using social media for fitness marketing and lead generation, make sure that you post regularly and use high-quality images. Images help grab your audience’s attention, and they will keep people scrolling through their feed.
A great way to integrate social media with fitness marketing is by creating a hashtag for your gym or personal training business. This makes it easy for customers looking specifically for you to find you in search engines like Instagram!
2. SEARCH ENGINE OPTIMISATION (SEO)
SEO or search engine optimisation is another great way to generate leads for your fitness business. When looking for a gym or personal trainer, your clientele will often use search engines like Google or Bing. By optimising your website and blog posts for these search engines, you can ensure that your business appears near the top of the results pages.
One of the best ways to optimise your website and blog posts for search engines is by using keywords. Using the right keywords can make it easier for people searching on Google or Bing to look specifically for you, making them more likely to join your gym or personal training business!
It’s also important to create high-quality content and optimise web pages for search engines. Google and Bing use this content to determine how relevant your website is for certain terms, which helps them decide where to place you in the rankings of their results pages.
3. EMAIL MARKETING
Unlike social media marketing or SEO, email marketing can be used directly with your current customers. It’s a great way to provide value to people who are already interested in your fitness business, and it can help keep them coming back for more.
When creating an email marketing campaign, make sure that you provide valuable content relevant to your audience. You don’t want to bombard people with emails, so make sure that the content you send is high-quality and interesting.
4. PAID ADVERTISING
Like email marketing, paid to advertise such as Google AdWords or Facebook ads allows you to target people interested in your fitness business directly. These ads allow you to specifically target people looking for gyms or personal trainers, making it easier to generate leads from them.
When creating a paid advertising campaign, be sure to target the right audience. For example, if you’re targeting people looking for a new gym, make sure that you choose a geographical area close to your fitness business.
Another great way to use paid advertising is by targeting people who have visited your website in the past. This ensures that you’re only spending money on leads and customers who are already interested in joining your gym or personal training business, which helps save time and money.
5. REFERRAL PROGRAM
One of the best ways to generate leads for your fitness business is by creating a referral program. A referral program allows you to reward people who bring their friends or family members into your gym, which helps increase brand awareness and customer loyalty!
When developing a referral program, make sure that it’s easy to sign up for and start using. You want to make sure that it’s easy for people interested in your gym or personal training business to recommend you!
A great way to integrate a referral program is by creating a unique code. Using this code, customers can easily refer their friends and family members. After they sign up under the new person’s name, you can reward them with a discount or free trial.
Whatever you want to discuss, we’re always here to help and tell you how we can improve your visibility online. We love to hear about your business goals and how we can develop marketing strategies to help you achieve them. Either give us a call on 0115 882 9950 or send us a message via our website.
