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A Guide To Sales Funnels Why it’s important How to build


Picture of Ben Spray

Ben Spray

Managing Director of We Are Marketable

The digital marketing sales funnel may be used in this present marketing technique to select the appropriate path and increase income at a higher level. This is due to Statista, which found that 55% of respondents were interested in content-based production techniques. That’s why employing effective methods may let you double your earnings while also boosting traffic.

So if you’re not utilising a sales funnel in your marketing, you are losing out on a lot of potential leads and customers. In this article, we’ll discuss how digital sales funnels work, the different types of sales funnels, and how you can create your own sales funnel with most of the same practices used by top earners.


A sales funnel is a process that takes a potential customer and turns them into a paying customer. It does this by moving them through a series of steps, starting with gaining awareness of your product or service and ending with them becoming a customer. The whole procedure is undergoing a well-planned and organised digital sales funnel. These steps may differ from company to company, but the basic process and system remain very similar.

So basically this Funnel is a single term for how your leads are pulled through your funnel sequence by sequence until they become customers. On top of that, this is done with the use of proven scientific marketing techniques.

It’s during this procedure that you will implement promotion strategies for converting random visitors into leads via email sequences, Facebook ads, or any other advertising strategy that works best for your business. Then produce trust between yourself and consumers to turn them into actual paying clients by applying value-adding offers like free consultation calls or webinars, etc. Then Finally move prospects all the way through the sales cycle to become an existing customers.


The sales funnel mainly works through a series of steps that you must follow. If you want to build a successful sales funnel that actually generates income, then the first step is creating awareness among your targeted audience as well as setting up an email list before you begin.

So it is very important for any business owner to know what kind of funnel they are going to use and which stage will require an offer or product launch, etc. Moreover, each stage should be treated equally because if one particular stage isn’t working out as expected, it could possibly affect the turnouts at later stages too.

This means that planning ahead of time is vital so you don’t have any problems in the future stages.

Here’s what the different stages look like:


The awareness stage is the first step in the sales funnel, and it’s where you get your potential customers acquainted with your product or service. This can be done in a number of ways, but the most common is through advertising. You can use various forms of advertising to reach your target audiences, such as TV commercials, radio ads, social media ads, or even print ads.

Another way to reach your target audience is through content marketing. This involves creating content that is relevant to your target audience and then publishing it on various platforms, such as blog posts, articles, social media posts, or even podcasts.

The main goal of the awareness stage is to get your potential customers familiar with your product or service so that they are more likely to purchase it during the next stage.


In this stage, you are going to have your target audience take an interest in what you’re selling. This is done mainly through content marketing and email marketing. You can do this by creating informative blog posts, useful articles, or even helpful webinars that show how your product or service will benefit them.

Once they finish reading your article or watching your webinar, there should be a call-to-action (CTA) telling them to subscribe to your email list so they can learn more about what you’re selling.

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During the decision stage, you need to get your prospects to make a decision on whether they are going to purchase your product or service. This is where you start creating value-added offers related to what you’re selling. For example, if you’re selling kitchen knives, then in this stage you can create an offer that teaches people how to keep their kitchen knives clean and sharp.

Another thing that some businesses do is give away free consultations for interested customers. A free consultation allows potential buyers to have all of their concerns about purchasing addressed by someone else who knows the ins and outs of the product or service.


Once your potential buyers have made up their minds about buying from you, it’s time for them to actually go ahead and complete the purchase. This stage is where you close the deal and make the sale.

One way to do this is by providing a discount for people who purchase your product or service within a certain amount of time. You can also give them a free trial so they can try out your product or service before they buy it.

And finally, make sure you always follow up with your customers after they’ve made a purchase to see if they’re happy with their purchase and to get feedback on how you can improve your product or service.


A lead magnet is a type of offer that you create in order to get people to subscribe to your email list. It could be anything from an ebook to a video course or even a webinar. The main goal of a lead magnet is to provide value to your potential customers so that they are more likely to subscribe to your email list. And once they’re on your email list, you can then market to them more effectively by sending them relevant content that will interest them.


There are a number of different lead magnet ideas that you can use, but the most common ones are ebooks, video courses, and webinars.


An ebook is a great lead magnet because it’s easy to create and it’s very popular with people who are interested in learning more about a particular topic. The first step is to come up with a topic that you want to write about. Then, do some research on the topic and come up with a list of points that you want to cover in your ebook. 

Once you have that, start writing your ebook by outlining each point and then writing the corresponding chapter. Finally, design your ebook cover and put everything together. When someone downloads your book, they must provide their email and then receive it. You will acquire a lead that may be utilised in the future for marketing purposes by doing it this way.


Another great way to get people to subscribe to your email list is by giving away free stuff. This could be anything from a free consultation to a free trial of your product or service. The main goal is to give something away that has value so that people are more likely to sign up for your email list. The procedure may sometimes be complicated but it’s a very effective way.


Webinars are free web-based seminars that provide valuable information to subscribers. Broadcasting a live webinar can be very effective in impressing your target audience and building trust with them. Building credibility is an essential element of making more sales, so giving away free content related to what you’re selling can help prospects gain more confidence in buying from you.


Free tools can be a great option to pick the information of the targeted customer because the offer is time-limited. The customer usually needs to provide an email address and other contact information to receive the free tool. In this way, you can acquire valuable leads that are one step ahead in the sales funnel.


If you offer a premium plan, then testimonials from people who have purchased it can be a great lead magnet. This is because potential customers will be more likely to buy your product or service if they can see that other people have had success with it. You can either showcase the testimonials on your website or in an email campaign.


Content upgrades are a type of lead magnet that is specific to blog posts. They are downloadable bonuses that are offered in addition to the blog post itself. For example, you could offer a checklist, a template, or even an ebook that is related to the blog post. The goal of a content upgrade is to provide more value to your customers and give them more ammunition in their marketing campaigns.


Digital Sales funnel software is a type of tool that you can use to build and automate different types of sales funnels. It lets you set up an entire system with all the content, emails, and advertising materials that are necessary for getting potential customers from the top of the funnel all the way down to making a purchase.

Besides, the sales funnel software will save you a lot of time because you won’t have to do any manual work yourself. It will take care of all the tedious tasks for you so that you can focus on more important things. And best of all, it’s affordable and there are a variety of different options to choose from.


There are three main criteria that you need to consider when choosing the right sales to funnel software: features, ease of use, and cost. If a tool doesn’t meet one or more of these requirements, then it may not be a great fit for your business.

Features include the types of digital sales funnels that it offers, whether or not you can customise them, and how extensive its delivery options are. Ease of use refers to how simple it is to set up sales funnels with the software, while cost refers to the pricing model (monthly/annual fees vs. one-time purchase).


There are a number of different sales funnel software options on the market, but some of the best ones include:


The GetResponse is the perfect tool for any entrepreneur who is looking for a way to efficiently reach their targeted audience. It’s a go-to solution that provides you with all the necessary tools to create an opt-in page, run a list-building campaign, and send out marketing emails. The cool part is that once you have set up a sales funnel, you can just put it on autopilot and let the software take care of all the work for you.

In conclusion, if you’re looking for an easy way to build your email list and get more sales from your website, then the GetResponse is highly recommended for entrepreneurs of any size. It’s affordable, filled with features, and super easy to use.


ClickFunnels is a comprehensive software that lets you create and customise all types of sales funnels. It’s perfect for entrepreneurs who are looking to quickly build high-converting opt-in pages, landing pages, and sales pages. Plus, it comes with a wide variety of built-in templates that you can use to get started immediately.

With the affordable price and extensive feature set, ClickFunnels is a great value for any business owner. And the best part is that you can try it out for free before making a decision. So, if you’re looking for an all-in-one solution to your sales funnel needs, then be sure to check out ClickFunnels.


AWeber is a popular email marketing tool that entrepreneurs often use in conjunction with their sales funnel software. It’s a great way to collect leads and build relationships with potential customers. Plus, it comes with a wide variety of features that make it easy to create beautiful email newsletters, run automated campaigns, and track the success of your marketing efforts.

So, if you’re looking for a great email marketing tool to add to your sales funnel agency, then be sure to check out AWeber. It’s one of the most popular options on the market and it’s packed with features that will help you increase your profits.


If you have mid to large size businesses, HubSpot is a great option for your marketing needs. It can be used to power up your sales funnel and manage the whole process. The cool part about it is that you can use multiple features in conjunction with one another. For instance, you could build an email list by adding users to specific pages of your website, then follow up with them by adding them to a separate drip email campaign.

While it takes some time to get used to the features, HubSpot is great for anyone who wants to build an inbound marketing strategy. It’s definitely also worth mentioning that their blog has tons of free resources if you do decide to give it a try!


Drift is a unique sales funnel software that is designed for businesses who want to increase their website’s conversion rate. It does this by providing you with a live chat tool that you can use to connect with your website visitors in real-time. This helps to build trust and increase the chances that they will buy from you.

While it’s not as feature-rich as some of the other options on this list, Drift is perfect for businesses who want to focus on increasing their website’s conversion rate. And, since it’s free to try out, there’s no reason not to give it a shot!


LeadPages is one of the most popular (and affordable) options for entrepreneurs who are looking to create their own sales funnels. It’s an all-in-one solution that you can use to quickly and easily create landing pages, lead boxes, and opt-in forms. Plus, it helps to increase conversions by providing you with a ton of high-quality templates that are designed for specific types of businesses.

In conclusion, a sales funnel is an important part of any online business. And if you’re looking for an easy way to create high-converting sales funnels, then be sure to check out the different sales funnel software options on the market. They offer a variety of features and pricing models, so there’s sure to be something that fits your needs. And best of all, they automate many of the tedious tasks that are necessary for running a successful online business.


Email automation is a great way to nurture leads and increase sales. It allows you to send automated messages to your leads at predefined intervals, which can help to improve your relationship with them and increase the chances that they will buy from you. Plus, it’s a great way to keep your sales funnel organised and running smoothly.

So, if you’re looking for a way to improve your sales funnel results, be sure to check out email automation. It’s one of the most effective ways to increase conversions and sales, and it’s easy to implement. Plus, there are many different solutions on the market, so you’re sure to be able to find one that fits your needs.

Remembering to send your subscribers messages is a major step in improving their experience with you through email marketing. If they have an unanswered question about how or why they should use your product or service then chances are that they will go somewhere else.

This could just be seen as common sense but for any business, this can quickly cost them money if enough people do this. Once someone unsubscribes from receiving future emails from you, it will become even more difficult to win them back over. So, by automating email marketing you’re less likely to forget about any subscribers and it will keep your communication consistent.


There’s no denying that sales funnels are an important part of any online business. They allow you to convert website visitors into paying customers, which is essential for any business. However, there is some debate about whether or not they still work

Some people claim that sales funnels are no longer effective since people are more likely to purchase from a company that they trust. Others argue that sales funnels are still the best way to convert website visitors into paying customers, as long as you have a good offer and a well-designed funnel

But from our viewpoint, sales funnels still work even more frequently. You can see that by just looking at how many companies are using some form of automated marketing to maintain contact with their subscribers. As you may know, one of the main things that can tear us away from buying anything is a lack of communication

So if you’re not sending out emails on a regular basis then your potential customers might see this as an unprofessional business tactic and simply leave your website for good. Don’t let this happen! Set up an email automation system today so you won’t have to worry about it anymore.


Without a doubt, a sales funnel is an important part of any business. It’s the easiest way to convert website visitors into paying customers, which can help you grow your online business and increase revenue. However, in order for your sales funnels to be effective, they must contain high-quality offers and they must be designed correctly.

This can be difficult for some businesses since it requires quite a bit of time and effort to create effective marketing funnels from scratch. If you don’t have the necessary knowledge or resources to do this on your own then using pre-made funnels may be your best option

And if you’re looking to improve your sales funnel results without investing too much time or money, then check out different software solutions with a cheaper price or go for manual options.

Whatever you want to discuss, we’re always here to help and tell you how we can improve your visibility online. We love to hear about your business goals and how we can develop marketing strategies to help you achieve them. Either give us a call on 0115 882 9950 or send us a message via our website


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