Looking for unique ways to drive local targeted traffic to your website or blog? Our tips below will help.

A website is the digital storefront of every business. The traditional brick and mortar shops are no longer enough to sustain businesses in this modern time. A random passerby might not have time to fully patronise your business from a quick visit, however, this doesn’t mean they don’t have a genuine interest in purchasing your products; hence why a website is needed to increase local traffic. Now the big question is, how do you channel the attention of these online visitors to your website?

No doubt, the problem facing most businesses is how they will be able to drive the all-important-traffic to their digital destination, and if you happen to be inexperienced in such matters, it will be a struggle to make your presence felt through online marketing. Below eight ways, you can effectively drive local traffic to your website.

1. Understand what is local PPC
Local PPC is also known as local pay-per-click, and it is a paid advertising tactic intended to target prospective clients within a particular area. Local PPC mostly entails making use of Google Map ads, local keywords, and geo-targeting in getting across to your prospects. It has one major aim, and that is to drive prospects physically to your business and boost organic traffic, especially from those within the vicinity of your service area. An example of this is for PPC Agency Nottingham or SEO Agency Nottingham where the location is in the users search term.

2. Upload new content, recycle and optimise old content
You may have probably heard the saying “content is king”, but the truth is, content isn’t just king, it’s the Royal Throne. Good, original and relevant content is at the heart of any effective blog/website traffic strategy. This will give you the needed foundation to directing traffic through your local PPC ads as well as local search engine rankings for your targeted location (eg – Nottingham, Derby, etc)

However, good content requires good optimisation which takes place on the site itself – so-called on-page optimisation. It represents the process of applying a set of SEO capabilities and techniques to a website to maximise user visibility and accessibility. The aim is to attract as many search engines as possible and thus as many visitors and prospects as possible to your website through optimisation. It is very important to start optimisation on time, that is, exactly in the design of the website. Results will only be visible after one month when Google recognises quality, rich content, and expert optimisation.
Great content also means your visitors are more engaged and the good thing about engaging content is that your visitors would inevitably share your content with their friends, thus opening up your website to new prospects. This will further lead to them coming back for more, meaning more traffic.

Most importantly, you will constantly need to update your content, make it as authentic as possible so that it provides your target audience with insight into their expectations from your website. What’s more, the number of current pages you have on your site can be boosted and should rank for a good number of your businesses’ essential keywords that will attract local visitors. You can then add new blog posts, new category pages, infographics, new visuals, as well as some videos that can aid your website in upholding its ranking, and at the same time, continue to bring new visitors to your page.

3. Use the correct keywords
Search engines always strive to provide searchers with maximum relevance. In order to be able to guarantee this, they must best capture the topic and information content of a page. As a result, your page must help search engines to understand its relevance as much as possible and good keyword research is vital. Choosing the best keywords is always a choice between high search volume and high relevance if you want to drive targeted traffic to your blog.
Typically, lower-volume keywords describe your products more accurately than high-volume keywords. You must, therefore, use keywords that are relevant to both your business and your local area. Start with researching well-known roads or landmarks that surround your business’ location (eg – Nottingham, derby, etc). You can even research upcoming events and apply those keywords in a blog or on your website landing page.

Meaningful titles, descriptions, headlines, content, URLs, and picture (Alt) tags are the most important elements. The content of the page offers, in contrast to headlines or alt tags, more space, and thus the opportunity to include other related search terms, keywords, and synonyms to the relevant topic at hand. It is also crucial to determine which keywords you already rank well and to which you should rank well in the future.

4. Speed up your website’s loading time to increase traffic
There are advertisers who believe that the loading speed of a website doesn’t affect traffic, but this is completely wrong. A second’s delay in page loading time can translate to 11 percent less views, as well as seven percent loss in your rate of conversion. And when the conversion has to do to profit, seven percent will begin to look quite huge.
Recent studies show that 47 percent of internet users believe that a page should only take a couple of seconds to load, or even less. While 40 percent revealed that they would simply exit from any page that takes over three seconds to load. You will be better equipped to convert better with a faster site, as well as increase both organic and PPC-related traffic. Enhancing the speed of your website is important – for better user experience, search visibility, and in due course, improved revenue.

5. Optimise your site for voice search
As virtual services like Alexa, Siri, or Google Assistant continue to gain more popularity, the internet is poised to take a new turn. Presently, internet visitors are more likely to leverage on plain language and voice search to look for information online.
It is expected that the number will continue to increase with the hourly advancement of voice recognition software. Thus, you should try to optimise your PPC and SEO for voice searches, as well as explore possible conversational queries that are relevant to your local area. If your search strategy is yet to be updated to conform to voice search, then you are definitely behind, and the chances of increasing local traffic to your website is at risk.

6. Use Local re-marketing
Re-marketing might turn out to be the answer to your problem if you are concerned about your business expenditure. Your business can do with the help of some geolocation layers, which have the capacity to effectively convert these campaigns and promotions into local ones. By so doing, your adverts will only be viewed by visitors that have previously landed on your page and are within that region. With respect to conversion intent, you can call it a two-for-one sort of win.
Idyllically, you will be better off with a narrower audience that is denser with conversion-ready searchers. If done the right way, your CTR for the local re-marketing campaign will swell up, but you must be ready for your CPC go down as a result of the greater percentage of these clicks, which are realised as conversion-ready users. All in all, you spend less to acquire users that are more qualified, and in turn, expect to see the performance of your local business SEO & PPC boosted.

7. Make use of YouTube
YouTube is one of the platforms you can leverage on to draw the attention of internet visitors to your website. The platform is ranked #2 in the list of most popular search engines globally, and with YouTube exposure, you will find it easier to boost traffic in individual sites by uploading constructive video tutorials and leveraging on the info box for an accurate description of the content supplied using rich keywords.

8. Use social ads to drive traffic
Social ads on platforms like Twitter, Facebook, Instagram are less expensive than local Google ads. Besides, most of these social media platforms allow users to segment their target audience with the aid of specific demographics and keywords. If you are wondering whether social media ads are worth the effort and money, then hear this; 27.35 cents was the average cost incurable for Facebook adverts on a per click basis in 2016. As at that time, paid search adverts were offering keyword targeting for a sum as high as $25 on a per click basis for keywords that are highly competitive.

The major advantage of social media for PPC is that it allows you to specifically target prospects you wish to reach. Ads on social media give you a leeway to work with a bigger window of time. With 40 minutes spent on average on Facebook daily, people are now more focused on reading, browsing, liking, clicking, as well as connecting. In explanation, it makes it a whole lot easier for businesses to link-up as well as interact with their audiences.

Have we managed to help you think of more effective ways to drive local traffic for your business? Not sure how to get started? Why not get in touch with our marketing experts today? Give us a call on 0115 882 9950 or fill in our contact form here.

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