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Your Google My Business profile is your first line of defence in ensuring that your business is found in the right places. If people search for your business on Google, you’ll appear in the first results. You can also see how often people visit your Google My Business account, what pages they visit and how long they stay on each page. It helps you provide people with the information they need to find your business and get in touch with you. If you don’t have a Google My Business account, you can create one for free.
There’s no better way to succeed in business than to be found when your customers and clients need you. You want to be seen when potential customers need you. Your Google My Business profile is your online business card. It’s your marketing tool to help you compete for your customers’ business.
But how can you make sure your Google My Business profile is optimised to attract more leads? This article will discover five tips for optimising your Google My Business profile to get more traffic and business!
CREATE A GOOGLE MY BUSINESS ACCOUNT
You’ve probably heard the advice before: “Make sure your business is Google My Business compliant!” It has become a common refrain among small business owners. Google’s mission is to “organise the world’s information and make it universally accessible and useful”. That’s a noble goal. But how do you achieve it?
Google My Business is Google’s solution to the unfortunate reality that many small businesses don’t have a website. Instead, they rely on word-of-mouth to grow their business. But word-of-mouth won’t get you many customers if Google can’t find you. So, make sure you’re on Google and include your business name and address.
Since Google My Business is an online directory, you’ll need to sign up for a Google account if you’re not already on Google. (You can also switch to Google from your current Google account.) Once you’re signed up, making the switch to your business’s Google My Business account is accessible.
GET YOUR CONTACT INFO RIGHT
Your contact info is crucial to Google. Your Google My Business profile is your contact info, including your business name and address. It is your chance to provide a clear and concise overview of your company.
So, make sure you’ve got it right! Organise your contact info clearly and concisely. Make sure your business name is consistent with your business name on other platforms, like your website. Remember: Google doesn’t care what your business’ reputation is — they need to know the basics.
OPTIMISE YOUR DESCRIPTION
Your business’ description is your opportunity to tell your story. It’s your chance to provide visitors with an insight into your company. So, make sure you’ve got it right!
Think about what makes your business different and why people should choose you. Include a brief overview of your company, what you do, and what makes you unique. You can also talk about your team, mission, and values.
USE PHOTOS
Your photos are enormous. Your photos are the first thing that Google users will see. They’re also the first thing customers will see if they stumble upon your Google My Business listing.
Your photos are an excellent opportunity to showcase your business. You can include a photo of your business’s exterior and your office and employees—also, a photo of products or services, your location, or any combination thereof.
Use the photo as a guide to showcase your business and its exterior/location/etc. Keep in mind that photos are meant to be representative. You may not feature your office or products in your photos.
WIN AT GOOGLE REVIEWS
Yes, you heard that right! Your Google My Business listing isn’t the only place customers can express their opinions about your business. Instead of just ignoring negative reviews, you can also use them. You can now respond to customer reviews.
Customer reviews are a fantastic way to respond to customers. It will allow you to address and resolve customer issues, so they’ll continue to be your customer. You’ll gain valuable insight into your customers’ experiences and satisfaction levels with your business.
POST ON YOUR PROFILE REGULARLY
Do you know how many times your business has been viewed? You probably don’t. Your Google My Business profile will only show you your most recent 50 views. You likely won’t know how many times your business has been viewed in total until you click “Show more”, which will show you your 1-month, 3-month and 6-month views.
So, make sure you’re posting on your Google My Business profile regularly. Posting on your Google My Business profile gives your business more visibility and more customers.
DIVE INTO YOUR Q&A’S
If you have any questions about Google My Business or your Google My Business listing, you can now answer them on Google. To do this, create a new thread in your business’s Google My Business listing.
In your new thread, you include the question for customers. Then, allow them to ask you any questions they might have. It will enable you to connect with your customers while also allowing them to get their questions answered.
HIGHLIGHT YOUR PRODUCTS AND SERVICES
Your Google My Business listing can also help you to highlight your products and services. You can use the “Products and Services” tab on your listing. In this tab, you can add information about the products and services.
You can also add images and videos to show your customers what you have to offer. Make sure your Google My Business listing should always be up-to-date. It means ensuring that all of your information is correct. And that any changes are made as soon as possible.
It’s also essential to keep your listing fresh by adding new content regularly. It will help customers learn more about what you have to offer while also helping to generate interest in what you have to offer.
FINAL THOUGHTS
There are many ways to get more traffic and more business online; Google My Business is one. Google My Business is a free online directory. You can include it in your Google My Business listing if you own a business. Your Google My Business listing will consist of your business name and address.
If you enjoyed this blog make sure to check out our others here. If you are looking to optimise your Google My Businesses profile get in touch today and see how we can help you boost your businesses!
